Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
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In early 2017, The Octalysis Group ran a design challenge based on improving Habitica.
Here is Mattia’s excellent entry.
Have a look at these slides!
There are more design challenges on yukaichou.com! Check out the Food Heroes Design Challenge, where winners traveled to Shanghai or San Francisco to meet Yu-kai Chou.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- 10 Best Gamified Productivity Apps
- Food Heroes Octalysis Design Challenge
- What is Gamification?
- Simón Duque’s Habitica Design Challenge
- Books by Yu-kai Chou