The Beginner’s Guide to Gamification (13 of 90): Ownership & Possession II
Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Ownership & Possession again!
This is the 13th episode of the Beginner’s Guide to Gamification. We’re half way through the 8 Core Drives, and after that I’ll do an episode on some administrative updates (content, in-video games, rewards, big picture, future plans and the like), then apply Octalysis to a few more things, and then move on to details of the 4 Experience Phases (which I have been writing about soon).
In this episode, we’ll cover:
- Game Technique: Build From Scratch
- Virtual Goods and Virtual Currencies
- Abundance vs Scarcity
- Intercession with non-sponsored commercials
- Game Technique: Monitoring
- Game Technique: Protection
- Game Technique: Recruitment
Enjoy, and feedback welcomed!
Episode Navigation
← Episode 12: Ownership & Possession (I) | Full Video Guide | Episode 14: Social Influence & Relatedness →
Related Reading
- The Octalysis Framework: Complete Gamification Framework
- The Power of Virtual Goods in Gamification
- Game Design Technique: Collection Sets
- What is Gamification?
- Books by Yu-kai Chou