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The Beginner’s Guide to Gamification (19 of 90): White Hat vs Black Hat Gamification
Gamification Video Course

The Beginner’s Guide to Gamification (19 of 90): White Hat vs Black Hat Gamification

About the Creator of the Octalysis Framework

Yu-kai Chou — creator of the Octalysis Framework

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.

Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.

His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.

White Hat vs Black Hat Gamification

Up to this point, I have mostly been covering the foundation of my Octalysis Framework, through blogposts, videos, and talks. I have finally covered enough that I am charting into new territories.

This is the first piece of work I’m sharing with the public that is specifically honed in on the topic of White Hat vs Black Hat Gamification.

Expect more to come, especially in my book Actionable Gamification: Beyond Points, Badges, and Leaderboards.

Episode Navigation

← Previous: Episode 18: Chou Force Intervention

→ Next: Episode 21: Discovery Phase | Full Video Guide

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