
The Beginner’s Guide to Gamification (19 of 90): White Hat vs Black Hat Gamification

Table of Contents
About the Creator of the Octalysis Framework

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
White Hat vs Black Hat Gamification
Up to this point, I have mostly been covering the foundation of my Octalysis Framework, through blogposts, videos, and talks. I have finally covered enough that I am charting into new territories.
This is the first piece of work I’m sharing with the public that is specifically honed in on the topic of White Hat vs Black Hat Gamification.
Expect more to come, especially in my book Actionable Gamification: Beyond Points, Badges, and Leaderboards.
Episode Navigation
← Previous: Episode 18: Chou Force Intervention
→ Next: Episode 21: Discovery Phase | Full Video Guide
Related Reading
- The Octalysis Framework: Complete Gamification Framework
- White Hat Gamification Design
- Black Hat Gamification Design
- Careful Transitioning Between White Hat and Black Hat Gamification
- What is Gamification?
- Books by Yu-kai Chou
