Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Related Reading
- 4 Experience Phases — Phase 3: The Scaffolding Phase
- Gamification Design: 4 Phases of a Player’s Journey
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- The Octalysis Gamification Certificate
- Books by Yu-kai Chou
Part 23 of 90 is ready! Continue your journey with the Octalysis Framework in the Beginner’s Guide to Gamification video series.
This episode covers the Scaffolding Phase — the third of the 4 Experience Phases in Octalysis design. The Scaffolding Phase is where players develop mastery and habit through progressively revealing game mechanics and Core Drive challenges.
These videos serve as a precursor to the book, Actionable Gamification: Beyond Points, Badges, and Leaderboards and the more in-depth community, Octalysis Prime.