New Series: Engagement Website Design Series via Captain Up
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Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
A Series on How to Build Engagement on Your Website Through the Captain Up Platform
Many of you have asked me about the gamification platform I used on my website here at yukaichou.com.
For some, it has been a gruesome but rewarding experience of leveling up and climbing through the ranks.
It’s no secret that the platform I use is called Captain Up. Like I say though, gamification platforms are like Graphic Engines in making games.
A good graphic engine can help you create a great game, but it doesn’t mean you automatically have one.
I’ll be creating a short series of videos on how to implement my various Core Drives into a website through the Captain Up Platform.
I may explore other platforms too in the future, but since I enjoy using Captain Up so much, I thought this would be a great start.
Stay Tuned!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Engaging Website Design Series #2: Creating a Theme
- Engaging Website Design Series #3: Creating a Game Worth Playing
- Engaging Website Design Series #4: Achievement Symbols
- Books by Yu-kai Chou