Many readers had asked me for a gamification workshop in Europe, or one that people in Asia and Australia could attend without giving up a night of sleep.
In November 2015 I answered with a full-day advanced Octalysis workshop at the Gamification World Congress in Barcelona. The congress ran from 10 to 13 November at the Palau de Congressos de Barcelona, and the workshop came with a cheaper online seat for anyone who could not travel to Spain.
What follows is the original announcement, kept as a record: the workshop details, the ticket offer and the travel plan around it, from a museum workshop in Massachusetts to Octalysis licensee workshops in Zurich. The 2015 ticket offer has expired, so the Related Reading at the end points to where the Octalysis material lives now.
Speed Run Notes
- In November 2015 Yu-kai Chou ran a full-day advanced Octalysis gamification workshop at the Gamification World Congress in Barcelona, with a cheaper online option for remote attendees.
- The congress ran 10 to 13 November 2015 at the Palau de Congressos de Barcelona, and the workshop was announced for 11 November.
- The trip around it included a gamified-museum workshop for the Peabody Essex Museum in Salem, Massachusetts, and Octalysis licensee workshops in Zurich.
- The ticket link and the 20% discount code below were for the 2015 event and have expired.
- To learn the framework the workshop taught, start with the Octalysis Framework guide, then the Speaking Archive for later talks and workshops.
In This Article
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
1-Day Gamification Workshop at the World Gamification Congress in Barcelona, Spain (11/11)
Many have asked if I’m doing a workshop in Europe or if my workshops can be friendlier to Asia/Australia Time Zones. So I’m now doing a 1-Day Workshop in Europe at the World Gamification Congress in Barcelona Spain (with an online/cheaper component). It will happen on Nov 11, or 11/11. If you are in Europe (or even Asia/Australia time zones!) here is your chance to transform your life with gamification:
Click here to get your tickets for the World Gamification Congress workshop!
Oh also, if you use this Discount Code, you will get to save 20% off the entire conference AND my workshop if you use this unique and limited code: yu-kai-octalysis-gwc-20
Don’t procrastinate — seats are limited!
Quick Update of My Travels and Plans
I’m pretty stoked because tomorrow at 5AM I’ll be flying out to Boston to do a workshop for the Peabody Essex Museum, which apparently is the oldest continuously-running Museums in the United States. Even though it was founded in 1799, it still tries to be at the forefront of innovation and experience trends. That’s why it wants me to help them figure out how to bring gamified experiences into the Museum space. I’m excited!
But also, after that, I will begin my journey into Europe where I start off with a speech and a full-day workshop at the World Gamification Congress in Barcelona Spain (tickets and discount code above). Then I will travel to Italy to meet with my Managing Director Joris Beerda and see Rome, Venice and other places for my Beginner’s Guide to Gamification Video Series or even footage for my upcoming Kickstarter on the secret project Octalysis Prime.
Afterwards I’m going to Zurich, Switzerland to run some workshops for some Octalysis Licensees who want to use the power of the Octalysis Framework and its Core Drive 6: Scarcity & Impatience to help clients in Europe. Finally, I set foot in London to meet my designer, some friends, and potential clients. If you happen to be in those areas, let’s see if we can find a time to meet!
Updated 11 October 2026. Added the congress dates and venue, a note that the 2015 ticket offer has expired, and links to what happened next. Andrzej Marczewski’s recap of the 2015 congress on Gamified UK mentions attending the Octalysis workshop.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Core Drive 6: Scarcity & Impatience
- Books by Yu-kai Chou
- Gamification Guru of the Year at the Gamification World Congress 2015 (with keynote slides)
- The First Octalysis All-Day Workshop (2014)
- Speaking Archive: Yu-kai Chou’s Talks and Workshops