I now have my own eSports Team in Heroes of the Storm!
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
To Make Games Meaningful
Back in 2003, I had an epiphany that changed my life. I had just quit playing Diablo II and I felt a rush of emptiness.
I spent thousands of hours becoming strong in a video game, but once I was done with the game, all that disappears. I’m still at the same place in life.
It was then when I went on a life journey to make games more meaningful towards our real lives.
At the time, I had considered two options:
Option 1: do what was considered “Gamification” (in today’s terminology)
Option 2: do what was considered “Esports” (in today’s terminology)
Both of them were relevant in my quest of making real life better through gaming (and ensure that playing games wasn’t a “waste of time.”).
The Non-Existent Esports Industry
Back then the esports industry didn’t exist, besides some serious matches of Starcraft in South Korea.
It was just more of a vision for me where, if video games could be like a real sport such as Basketball, then there would be a real economy and ecosystem around it (Managers, Players, Coaches, Media etc.), and playing/studying games all day long suddenly became productive.
It wasn’t unfathomable (despite sounding crazy to everyone I talked to). They thought I was just creating more excuses to play games.
“Real Sports” like Basketball and Football are basically just games that people played for fun.
But when enough people enjoyed playing and watching the game, it sets up a whole economy of ticket sales, advertisers, staff, dedicated venues, and cultural change.
It becomes “legit” and is no longer “just a game.”
As you probably know, I ended up choosing the Gamification path.
As a result, I became a leading pioneer in the gamification space and am running many of the biggest gamification initiatives in the world (consulting company, the education platform Octalysis Prime, FB community).
It worked out quite well for me, and I live every day of my life as a passionate gamer.
Even Blizzard has sent their game designers to my workshops to learn about the Octalysis Framework.
But I sometimes can’t help but think about the other choice I didn’t make.
If I chose to go down the esports path, I would also become an early pioneer in esports and today I may be running some of the largest esports infrastructure entities in the industry (I’m realistic enough to know that I wouldn’t become a pro-player myself).
That would be tremendously fun too.
The Two Passions Meet
Luckily, because of how strong my gamification efforts are doing, I suddenly have the unique opportunity to go down the path I didn’t take.
We have now sponsored a team in the Heroes of the Storm Global Championship (HGC), the premier Heroes of the Storm competitive league from Blizzard Entertainment.
Our team “Team Octalysis” (formerly Team Twelve) is currently a Top 3 Team in North America.
Team Octalysis has 5 amazingly hard-working players, a great team manager, a coach/game analyst, and media members. All there to support competitive play at the highest levels, engage the fans, and spread a little bit of Octalysis love.
Team Octalysis is officially competing in the HGC, where eight teams in each of four regions compete every week to qualify for international tournaments and a shot at a world championship.
Every weekend, you can tune in on Twitch.tv or the Heroes of the Storm website to watch competitions and support Team Octalysis.
You can also follow Team Octalysis on X (formerly Twitter).
Exciting times for Octalysis and for Gaming!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification?
- Real Gamification Life Skill: How to Develop Vision
- How Diablo Changed My Life (Introduction to Actionable Gamification)
- Limited Sales Week: Order Team Octalysis Jerseys
- Books by Yu-kai Chou