“All games have game elements in them, but most games are still boring and badly designed. Simply slapping on game mechanics that are even found in boring games does not make your experience fun and engaging.”
Yu-kai Chou is an Author and International Keynote Speaker on Gamification and Behavioral Design. He is the Original Creator of the Behavior Framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is currently President of The Octalysis Group, and has been a regular speaker/lecturer on gamification and motivation worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain government, and many more.
Yu-kai was one of the earliest pioneers in Gamification, starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the “Gamification Gurus Power 100” by RISE, and was also awarded “Gamification Guru of the Year Award” for both 2014 and 2015 by the World Gamification Congress based in Europe. He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.
Yu-kai is a Board Advisor for many organizations and companies through out North America, Europe, and Asia, including HatchPad.co (crowdfunding site for young entrepreneurs), Capfields (IT Sourcing company based in Luxembourg), DreamsCloud (biggest company that gathers dreams), Ongo (gamified health platform), BALANCE Edutainment (creators of Pacha’s Pajamas), Loki Studios (creators of Geomon and sold to a Yahoo), The Catch (Gamified Dating Site), Lucky Diem, and many more.
Yu-kai is a follower of Christ, and his other hobbies include playing/teaching chess, writing/playing string quartet pieces, writing Chinese novels, rating high quality movies, though he rarely has time for these hobbies.
“Yu-kai’s reputation precedes him in the field of gamification, so I know him professionally before I know him personally. Professionally he’s as efficient and effective as a black hat hacker. But personally, he’s as kind and passionate as a white hat artist. Yu-kai himself is the perfect embodiment of his octalysis framework. You may have only seen some aspect of him; but believe me, he has all 8 sides of the octagon, plus the center—he’s sensational.”
-Michael Wu, Chief Scientist @ Lithium Technologies