
Invited to become a Keynote Speaker at USC for the ITASA West Coast Conference 2009
The ITASA West Coast Conference is a yearly event that gathers hundreds of students from all the Taiwanese organizations in the Pac-10 schools and creates a discussion about the Taiwanese heritage, struggles and successes in society, among lots of other things. When I was a second year in college, I remember my friend Eric Dong hosting it at UCLA. I was quite surprised when I got the invitation to speak at one though. There’s another reason for blogging 🙂
Author Credibility: Yu-kai Chou

Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- What is Gamification? Definition, Examples & Framework
- Actionable Gamification: Beyond Points, Badges & Leaderboards
- How Yu-kai Chou Pioneered Gamification in 2003


