Nationcraft: How the Octalysis Framework Applies to Nation-Building and Public Policy
As more conversations about national design started landing in my world, I realized something that surprised even me:…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
How to Sell and Deliver Gamification Consulting Through Octalysis
Most consultants price their work wrong, pitch their expertise in language nobody understands, and wonder why clients treat…
The Grown Up Lock: Why Owning Something You Can’t Use Drives Obsessive Action
Have you ever received a gift you couldn’t open yet? Maybe it was a Christmas present placed under…
The Octalysis Brainstorming Engine: How to Generate 100+ Engagement Ideas in One Session
Octalysis brainstorming sessions don’t look like normal brainstorming sessions. I learned this the hard way when I sat…
The Sincere Apology Framework: Professional Relationship Repair Through Behavioral Design
A colleague I deeply respected cut off all contact with me. No warning. No conversation. Just silence, followed…
Lifestyle Inertia Design: The 5-Component Self-Gamification System That Replaces Willpower
Every productivity system I’ve encountered makes the same fundamental error: it treats procrastination as a character flaw and…
Invest in Your Future Self: The Anti-Carpe Diem Philosophy
I strongly dislike the movie Dead Poets Society. Not because it’s poorly made. It’s beautifully crafted. Robin Williams…