Cialdini’s 6 Principles of Persuasion: S-Tier Behavioral Designer’s Guide
Cialdini’s 6 principles of persuasion are the most widely taught compliance framework in marketing, sales, and behavioral science:…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Users Can’t Leave: How Personalization Creates the Ultimate Switching Cost
Have you ever thought about switching from Spotify to Apple Music, then realized you’d lose years of perfectly…
Why I’d Rather Lose Every Client Than Be the Cheapest Option
Most consultants make the same fatal pricing mistake. They look at what competitors charge, pick a number slightly…
Conversion Copywriting: Why Pain-First Messaging Converts
Here’s something that bothers me about how most marketers write landing page copy: they lead with their product.…
Why Flow Theory Only Explains Half of Engagement
Editor’s note: This essay is the companion piece to the pillar guide Flow Theory: S-Tier Designer’s Guide (Csikszentmihalyi)…
Should You Quit Your Job to Follow Your Passion? (5-Step Framework)
Should you quit your job to follow your passion? Most career-transition advice frames this as a courage problem…
The Octalysis Sales Stack: How the Triumphant Brain Theory Structures Pitches That Close
You have built something valuable. Your expertise is real. People who talk to you walk away impressed, inspired,…