What Actually Transfers When You Pivot Careers?
Most career pivot advice maps surface skills. The real continuity lives at the identity-pattern layer. Here's the three-question…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Is Your Top Business Metric Actually Wrong?
Most teams rank growth above mission on their metric stack. That's backwards. How Yu-kai Chou structures the hierarchy…
Appointment Dynamics: The Phase Shift Most Designers Miss
Church has kept sustained engagement for two thousand years. Streak apps can’t keep it for ninety days. Same…
Is Big Tech Really Hijacking Your Brain? The Story That’s Making You More Addicted
Nir Eyal's counter to the dopamine panic: the 'big tech is hijacking your brain' narrative strips you of…
Yu-kai Chou’s Loyalty Connect Global Keynote (US): Why the Loyalty Industry’s Inflection Point Needs Gamification
Yu-kai Chou delivered the gamification keynote at Loyalty Connect Global US 2026 in Atlanta. Most loyalty programs run…
CONFIG Not CODE: Why Bloom’s Akasha Is the AI Game Builder Everyone Else Got Wrong
Bloom's Akasha ships voice-to-playable-Unity-in-browser with no code generated. Yu-kai Chou, advisor to Bloom, unpacks the CONFIG not CODE…
Why Loyalty Programs Fail: The Mercenary Trap
Most loyalty programs don’t build loyalty. They build mercenaries. People who stay as long as your deal is…