How to Build a Customer Loyalty Program That Actually Works [4 Strategies]
Most loyalty programs fail. The average consumer belongs to 19 reward programs but actively uses fewer than half…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Infographic: The Facts Behind Dining Out and Healthy Meal Options
Author Credibility: Yu-kai Chou Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before…
Top 10 Mistakes I Made as an Entrepreneur (Lessons Learned)
⚡ Speed Run Notes The expensive mistakes are almost never the ones that feel expensive in the moment.…
Google L&D Summit 2021: Chou Keynoting “The Future of Learning”
✅ Third Google Presentation: 2010: FD Lifestyle | 2016: Octalysis Framework | 2021: Motivation Architecture for L&D In…
Yu-kai Chou’s First Google Presentation: The FD Lifestyle Framework (2010)
🥇 FIRST OF THREE GOOGLE PRESENTATIONS SPANNING 11 YEARS2010: FD Lifestyle | 2016: Octalysis Framework | 2021: Learning…
RewardMe Infographic Friday: How Hot Is Fast Casual Dining?
In 2012, my startup RewardMe ran a series called Infographic Friday, where we shared the most interesting data…
[Octalysis Guest Post] The Alchemy of Ingress
“Ingress is an acceptable lifestyle choice” – @Hosette, R1 ⚡ Speed Run Notes Ingress is the most important…