Foot-in-the-Door Technique: An S-Tier Behavioral Designer’s Guide
Agreeing to something tiny makes people far likelier to agree to something enormous. The 1966 studies, the incentive…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Agentic Commerce: Designing for Buyers Who Aren’t Human
74% of shoppers would trust an AI agent over their best friend to buy for them. Only 12%…
10,000 Hours of Play by OP Hero: Eliud Kipchoge
1:59:40 was the headline; the build was the story. Eliud Kipchoge's Game, Attributes, Roles, Skills, Allies, and Quests,…
10,000 Hours of Play by OP Hero: Osamu Tezuka
Astro Boy, Black Jack, and a 1973 bankruptcy: the 6-Step OP Hero build behind the God of Manga's…
Nationcraft Analysis: Saudi Arabia Single Artery 2026
The Single Artery Trap: Saudi Arabia can fund anything except a second geography. What the 2026 Hormuz closure…
Nationcraft Analysis: South Africa Empty Chair 2026
South Africa's structure routes every hard decision to one commanding chair. The 2024 election emptied it. The Empty…
10,000 Hours of Play by OP Hero: Pierre Omidyar
A broken laser pointer sold for $14.83 in 1995 and told Pierre Omidyar everything. The eBay founder's life…