Kotter’s 8-Step Change Model: An S-Tier Behavioral Designer’s Guide
Most transformations don’t die in a dramatic showdown. They dissolve quietly, somewhere between the kickoff town hall and…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Tuckman’s Stages: An S-Tier Behavioral Designer’s Guide
Forming, storming, norming, performing: the creator of the Octalysis Framework rebuilds Tuckman's stages into a team-design playbook you…
FOMO (Fear of Missing Out): An S-Tier Behavioral Designer’s Guide
When I was raising money for my startups, I watched the same scene play out over and over.…
10,000 Hours of Play by OP Hero: Marc Benioff
Marc Benioff bet his company on 'the end of software' and wired giving into it from day one.…
The Planning Fallacy: An S-Tier Behavioral Designer’s Guide
In the 1970s, Daniel Kahneman assembled a team in Jerusalem to write a textbook on judgment and decision-making.…
Nationcraft Analysis: China Supply Reflex 2026
China can command factories, rail, and whole industries into existence. The Supply Reflex Trap explains why it cannot…
Belbin Team Roles: The S-Tier Behavioral Designer’s Guide
Through the 1970s, a researcher at a British management college ran the same experiment on repeat: assemble a…