Affection Held Hostage – how my love for my wife got me duped in China
Table of Contents My Affection Held Hostage Loss & Avoidance Lessons in this experience About the Creator of…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
When to Use Extrinsic Rewards to Motivate People (Without Killing Intrinsic Motivation)
You’ve probably heard that extrinsic rewards destroy motivation. And in many cases, that’s true. But the full picture…
Creating Intrinsic Motivation via Octalysis Gamification
Table of Contents How to Create Intrinsic Motivation via Octalysis Gamification Intrinsic Motivation Tip 1: Making the experience…
How Extrinsic Rewards Turn Off the Social Brain
Offer a friend a dollar to help you move a couch and watch their face. The same person…
Why Education Kills Curiosity: Intrinsic vs Extrinsic Motivation
A high school student finishes two years early, knows everything about Harvard and Stanford admissions, and yet has…
Motivation Traps in Reward-Based Gamification Campaigns
Table of Contents About the Creator of the Octalysis Framework Motivation Traps in Reward-Based Gamification Campaigns Related Reading…
Lessons in Core Drive 8: Loss & Avoidance – Why don’t you take all my money?
“Why don’t you take all my money?” in Poker The same type of Core Drive 8 behavior happens…