Psychological Ownership: S-Tier Behavioral Designer’s Guide
Short answer: Psychological ownership is the feeling that something is yours (an object, a job, a project, an…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Perceived Organizational Support: S-Tier Behavioral Designer’s Guide
Eisenberger's perceived organizational support: why employees who feel valued give back, where support theater fails, plus the Octalysis…
High-Performance Work Systems: S-Tier Behavioral Designer’s Guide
Ask a CEO what made the company great and you will hear about a person. A visionary founder,…
Affective Events Theory: S-Tier Behavioral Designer’s Guide
Ask a thousand workers on a Friday whether they are satisfied with their jobs and most will say…
Nationcraft Analysis: Singapore LKY Stress Test 2026
The Compressed-Trust Paradox: why Lawrence Wong's Economic Strategy Review is the live-fire stress test of the LKY Industrialization…
Organizational Justice: S-Tier Behavioral Designer’s Guide
Two people get the same bad news on the same Tuesday. Both are passed over for a promotion…
10,000 Hours of Play by OP Hero: Richard Branson
How Richard Branson built the Virgin empire across records, airlines, and rockets, read through Yu-kai Chou's 6-Step 10,000…