Psychological Contract: S-Tier Behavioral Designer’s Guide
Denise Rousseau's psychological contract framework — transactional, relational, balanced — mapped to the eight Octalysis Core Drives, with…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Pakistan SIFC Trap 2026
Pakistan merged its Board of Investment into the army-anchored SIFC in May 2026. A Nationcraft 18-variable read of…
10,000 Hours of Play by OP Hero: Michael Faraday
A bookbinder's apprentice with no schooling past 13 turned a Royal Institution basement into the cradle of classical…
Meaningful Work: S-Tier Behavioral Designer’s Guide
Walk into any Fortune 500 office in 2026 and ask the engagement-survey team what their hardest-to-move metric is.…
10,000 Hours of Play by OP Hero: Babe Ruth
Babe Ruth as a 10K HP OP Hero: his attributes, roles, canon Skills (Blink, Heroic Strike, Vision Manifestation,…
10,000 Hours of Play by OP Hero: Pablo Picasso
Pablo Picasso treated his life like one long game with a single question: how else can reality be…
10,000 Hours of Play by OP Hero: Harriet Tubman
Harriet Tubman escaped Maryland in 1849 — then went back about 13 times. A 10K HP read on…