10,000 Hours of Play by OP Hero: Quentin Tarantino
Quentin Tarantino turned a video-store job into the best film education in America. His OP Hero build, decoded…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Cuba Doctrine Trap 2026
Cuba holds the strongest reform lever in the Caribbean and a doctrine that forbids pulling it. A Nationcraft…
10,000 Hours of Play by OP Hero: Tobi Lütke
Tobi Lütke couldn't find e-commerce software he liked, so he built his own. That software became Shopify. Here…
Resistance to Persuasion: S-Tier Behavioral Designer’s Guide
Short answer: Eric Knowles and Jay Linn identified four sources of resistance to persuasion: Reactance, Distrust, Scrutiny, and…
MINDSPACE Framework: S-Tier Behavioral Designer’s Guide
The shortest sentence in behavioural science is the one most policy teams quote and then quietly ignore: most…
10,000 Hours of Play by OP Hero: Ray Kroc
Ray Kroc was a 52-year-old milkshake-machine salesman when he found his real game. Here is his McDonald's build,…
Common Sense Model: S-Tier Behavioral Designer’s Guide
Most health apps you have ever used were built on a single bet: if you give the patient…