Why are Gen-Ys Less Loyal to their Employers?



I’ve often heard from Gen Xers and Baby Boomers that Gen Ys have very little sense of loyalty, how they would quit their jobs for monetary incentives, and that by the time a Gen-Yer reaches 30, they would have 7-10 jobs. A company would put in so much effort, energy and money just to recruit this tech-savvy generation, but sees the hard work become futile as it fails to retain them for more than two years. What’s wrong with this generation? Why can’t companies with billions worth of revenue satisfy their needs? Here are my 4 reasons why Gen-Ys are less loyal to their employers than previous generations:

1. The Gen-Ys have observed that corporations are not loyal to them either.

Companies stress employee loyalty, but the Gen-Ys have their eyes open on how the companies will do anything to make more profits. IT World says it well when they stated “Generation Y saw first-hand what their Baby Boomer and older Gen X parents got for their loyalty to their employers during economic downturns: bupkus. They saw their parents get laid off. They saw their parents’ pensions disappear. They saw their parents get meager severance packages.” When a company does everything it cans to make already-richer people richer, the Gen-Ys feel no pain in finding something that pay their bills better.

Continue reading Why are Gen-Ys Less Loyal to their Employers?

Crazy Things People Search About Asians on Google

Click this link to see my latest post on how Diablo III uses Gamification to become so addicting

So when I was a second year in college, I wrote a blog about why do Asian kids study like crazy. I claimed that its the culture and value systems that make the difference, not the actual race. Growing up in South Africa, Taiwan, Kansas and California, I would know something about cultural differences. Also, I am FULLY convinced that racial differences and stereotypes are a big part of our society, and the solution is not to taboo everyone that mentions such, but to speak about it in a civilized manner with the purpose of finding a solution in being open-minded, mutually tolerant and respected.

With that said (especially to get me out of trouble a little), this blogpost gathered tons of traffic from people searching on Google. You can see what people are searching for and trying to understand. A common theme you can see are: parents, study, math, school. This is partially funny, but partially horrible. Some of them are obviously asian kids trying to feel good about themselves, others are other ethnicities figuring out why their classmates have no life. It even goes as ridiculous as one person searching “is there anything wrong with a white kid liking an asian kid.” Duh! Of course its not wrong! (as long as you like the person for the right reason 😉 )

Anyway, I thought it would be interesting to show this phenomenon to people, one for a good laugh, and two to see how people are privately exploring the racial topics when its so publicly taboo. The metrics are by this order:

Keyword Uniques Pages/Visit

“how to study like an asian    66    1”
“why do asians study so much    34    1”
“study like asians    30    5”
“how do asians study    19    1”
“stereotypes of asians    13    1”
“asians kids    12    1”
“asians study hard    11    1”
“study like an asian    9    1”
“why do asians study so hard    8    1”
“university of caucasians lost among asians    6    1”
“asian kid stereotypes    5    2”
“asian kid studying    5    1”
“asian parents are too crazy about grades    5    1”
“asians studying    5    1”
“china looking for asian kids models    5    3”
“crazy asian parents    5    1”
“how do asian students study    5    4”
“how do asians study?    5    2”
“why are asians so successful    5    1”
“asian study hard    4    2”
“asians study    4    1”
“getting asians to like you    4    1”
“how much do asians study    4    4”
“how to study like asians    4    1”
“why do asians study more    4    1”
“all the asian people are good at math?    3    1”
“are asians really smarter    3    1”
“asian kids study    3    1”
“asians and studying    3    2”
“how long do asians study    3    1”
“how many hours do asians study    3    1”
“how to save money like asians    3    1”
“how to study like an asian student    3    1”
“view of asians in society    3    1”
“why do asians crazy aim    3    7”
“why do asians do so well in school?    3    1”
“why do asians do well in school    3    1”
“why do asians study    3    1”
“asian kid gpa    2    1”
“asian kids study all the time    2    1”
“asian parents ivy crazy    2    1”
“asian stereotype boring study work hard    2    1”
“asians “”””high stress””””    2    1″
“asians always study    2    1”
“asians always studying    2    1”
“asians and academic elitism    2    1”
“asians good at math    2    1”
“asians smart at math in university in canada    2    1”
“asians study a lot    2    1”
“asians study so hard    2    1”
“asians value higher education    2    4”
“asians, studying    2    1”
“crazy asians    2    1”
“crazy things asians do    2    1”
“do asian kids study a lot    2    1”
“do asians feel that education is important    2    2”
“do asians like mexicans    2    1”
“do asians study    2    2”
“do asians value education?    2    1”
“family guy asian kid do math    2    1”
“how do asian kids study    2    1”
“how do asian people study    2    2”
“how hard do asians study    2    2”
“how many hours do asian kids study    2    4”
“how to compete against asian kids    2    1”
“how to study like asian    2    1”
“study hard asian    2    1”
“studying like an asian    2    1”
“the way asians study    2    1”
“what do asian people believe about exam stress?    2    1”
“why are asians always studying    2    1”
“why are asians good at everything    2    1”
“why are asians good at math    2    1”
“why are asians smarter than americans    2    1”
“why are asians so competitive    2    2”
“why are asians so competitive?    2    2”
“why are asians so smart    2    1”
“why asians study hard    2    1”
“why can’t blacks just work harder like asians    2    1”
“why do asian children do well in school    2    1”
“why do asians do better in school    2    1”
“why do asians like math    2    1”
“why do asians like ucla so much?    2    5”
“why do asians stress education    2    1”
“why do asians try so hard in school    2    1”
“why do asians value education    2    1”
“asian guy”””” brain “”””white guy””””    1    1″
“asian kids do well””””    1    1″
“asian parents pushing kids academically””””    1    1″
“asians are climbing up the ladder””””    1    1″
“asians study    1    1”
“caucasians lost among asians””””    1    1″
“university of caucasians lost among asians””””    1    1″
“why do asian”””” + “”””model minority””””    1    1″
“+asian kids    1    1”
“a certain amount of asians allowed in colleges?    1    1”
“after school do asians really become successful    1    2”
“all asians are rich stereotype    1    2”
“all asians do is study    1    2”
“all the asian people good at math?    1    1”
“an essay on whether asian kids are under more pressure than other kids    1    1”
“are asian kids really smarter than everyone else    1    2”
“are asian people really smarter    1    1”
“are asians actually smarter    1    1”
“are asians good at math?    1    1”
“are asians really smarter?    1    1”
“asian academic comments kids 2009    1    2”
“asian children & education stress    1    1”
“asian culture and the value of education    1    1”
“asian culture crazy    1    2”
“asian culture excellence in education + suicide    1    2”
“asian culture getting rich    1    1”
“asian don’t like blacks    1    1”
“asian education system doesn’t work    1    1”
“asian family marry status ivy league good job    1    1”
“asian getting into college    1    2”
“asian guy danny lam    1    1”
“asian kid are sucessful    1    1”
“asian kid at college    1    1”
“asian kid excellence    1    1”
“asian kid gets a degree    1    1”
“asian kid homework    1    1”
“asian kid in american school    1    1”
“asian kid in college at 10 years old    1    1”
“asian kid stereotype    1    1”
“asian kid suicide    1    1”
“asian kid type not good at english    1    1”
“asian kids    1    1”
“asian kids aiming for ivy schools    1    1”
“asian kids and college    1    1”
“asian kids college    1    1”
“asian kids do    1    11”
“asian kids do not study all the time    1    1”
“asian kids do well education    1    2”
“asian kids going to ivy league    1    1”
“asian kids good at everything    1    1”
“asian kids good in math    1    1”
“asian kids in college    1    1”
“asian kids ivy league    1    1”
“asian kids lifestyles    1    1”
“asian kids like to compete with each other    1    2”
“asian kids live off parents    1    2”
“asian kids math    1    2”
“asian kids polite    1    1”
“asian kids smarter    1    2”
“asian kids smarter than american kids    1    1”
“asian kids study how    1    1”
“asian kids study no life    1    1”
“asian kids study too much    1    2”
“asian kids studying    1    1”
“asian kids under stress    1    2”
“asian kids us comments 2009    1    2”
“asian kids why is school so easy?    1    2”
“asian kids work hard    1    2”
“asian like to have more children    1    1”
“asian parenting crazy    1    1”
“asian parents are crazy    1    1”
“asian parents are crazy about grade    1    1”
“asian parents beating kids for bad grades    1    1”
“asian parents driving kids crazy    1    2”
“asian parents ivy    1    1”
“asian parents push kids to get elite degree    1    2”
“asian parents putting education pressure on their kids    1    1”
“asian parents study tuition    1    1”
“asian parents too strick in studying    1    2”
“asian parents-prestigious degrees    1    2”
“asian people like studying    1    1”
“asian people studying    1    1”
“asian school system crazy    1    1”
“asian stereoypes math good grades    1    1”
“asian students crazy study    1    1”
“asian students don’t give up in mathematics like americans    1    1”
“asian students get straight a    1    1”
“asian students studying lifestyle    1    1”
“asian study like crazy    1    1”
“asians “”””good at everything””””    1    1″
“asians “”””means to an end”””” college    1    1″
“asians are crazy about disney    1    4”
“asians are more studious    1    1”
“asians are not good at mathematic study hard    1    1”
“asians are study guys    1    1”
“asians desperately want    1    2”
“asians do anything to get into good college    1    2”
“asians do bad in university?    1    2”
“asians do well academically    1    1”
“asians education values    1    2”
“asians getting into ucla    1    1”
“asians good at studying    1    1”
“asians good grades    1    1”
“asians good in math    1    1”
“asians harder getting into college    1    1”
“asians kid    1    2”
“asians kids are very smart    1    1”
“asians like to show off their kids    1    2”
“asians only care about prestige college    1    1”
“asians people studying    1    1”
“asians prestige colleges    1    1”
“asians really smarter?    1    1”
“asians smarter than others    1    1”
“asians stereotype study doctor    1    1”
“asians stereotypes    1    1”
“asians study a lot of math    1    1”
“asians study all day    1    1”
“asians study engineering    1    1”
“asians study math everyday    1    2”
“asians study more than others    1    1”
“asians studying for doctor    1    2”
“asians studying together    1    1”
“asians try to hard    1    1”
“asians value education    1    1”
“asians value of education    1    2”
“asians who aren’t good at math    1    2”
“asians+kids+to study    1    1”
“be successful like an asian    1    2”
“caucasians lost amongst asians    1    1”
“climbing social ladder education asian americans    1    1”
“climbing the social ladder, asians    1    1”
“college asian kids    1    2”
“common asian parent stereotypes    1    2”
“cool asians kids    1    4”
“crazy about asian thing blog    1    1”
“crazy asian kid    1    1”
“crazy asian parent    1    2”
“crazy asian people at uni    1    1”
“degrees asians like    1    1”
“do all asian children go to school    1    1”
“do all asians study all the time    1    2”
“do american kids give up to fast than asian kids?    1    1”
“do asian blog?    1    1”
“do asian children appreciate education better than western children?    1    1”
“do asian children practice more then american    1    2”
“do asian go to school free    1    1”
“do asian kids go to school?    1    2”
“do asian people study    1    1”
“do asian students really    1    2”
“do asian value education more than western countries    1    2”
“do asians and indians study do better in school    1    2”
“do asians blink    1    1”
“do asians do well in university    1    2”
“do asians get less jobs than whites    1    1”
“do asians get minority status for college admissions    1    1”
“do asians have a hard time seeing    1    2”
“do asians have best academic people    1    1”
“do asians have to study    1    1”
“do asians kids work a lot?    1    2”
“do asians know everything?    1    2”
“do asians lie?    1    2”
“do asians like academics: studying & grades    1    1”
“do asians like groups?    1    1”
“do asians only study    1    2”
“do asians push their children to be smarter?    1    1”
“do asians really have a harder chance for college    1    2”
“do asians receive a better education    1    1”
“do asians sleep    1    1”
“do asians sleep?    1    1”
“do asians study more    1    2”
“do asians think bad west    1    2”
“do asians think they’re better than everyone else because they strudy hard    1    2”
“do asians value education more    1    1”
“do asians work hard?    1    4”
“do colleges like asians?    1    1”
“does asians really over do with kids    1    2”
“educating asian kids    1    2”
“education stereotyping asians are smarter    1    1”
“extraordinary “”””asian guy””””    1    1″
“family guy asian math    1    1”
“family guy uses asian kid to do math    1    2”
“fits in a white school for asian kids    1    2”
“for asian kids to get into ivy    1    1”
“for how long do asians study?    1    1”
“freshman year of high school for +asians    1    2”
“funny asian parent stereotype    1    2”
“funny asian parent stereotypes    1    2”
“funny pictures asian child    1    2”
“google search results funny “”””are asians””””    1    2″
“group asian crazy actions    1    1”
“hard for asian, ivy league    1    3”
“harder for asians ivy league    1    2”
“harder for asians to get into college    1    2”
“harder for asians to get into college?    1    1”
“how “”””asians study””””    1    4″
“how asian indian kids do their studies    1    2”
“how asian kids study    1    1”
“how come asian kids are smart    1    1”
“how come asian people have a culture of getting straight a’s in school?    1    2”
“how do asian children go to school    1    1”
“how do asian children study    1    1”
“how do asian children study homework    1    1”
“how do asian first graders learn math    1    2”
“how do asian kids get good grades all the time    1    2”
“how do asian kids study?    1    2”
“how do asian student study    1    5”
“how do asian study    1    1”
“how do asians do math so well    1    1”
“how do asians do their homework    1    1”
“how do asians get rich    1    1”
“how do asians get their kids to practise so much?    1    2”
“how do asians get their kids to study    1    1”
“how do asians punish their children    1    2”
“how do asians start up business    1    1”
“how do asians study all day    1    2”
“how do asians study all the time    1    1”
“how do asians study for much?    1    2”
“how do asians study for the sat    1    2”
“how do asians study in school    1    2”
“how do asians study learn    1    1”
“how do asians study math    1    1”
“how do asians study really hard?    1    2”
“how do asians study so much    1    2”
“how do asians view education    1    1”
“how do asians work so hard    1    2”
“how do they asian people study    1    1”
“how hard do asian kids study    1    1”
“how hard to asians study    1    1”
“how long do asian children go to school each day    1    1”
“how long do asian kids read    1    1”
“how long do asians go to school    1    4”
“how long do asians study?    1    2”
“how many asians go to ucla    1    1”
“how many hour do asian students study?    1    1”
“how many hours a day do asians study    1    3”
“how many hours a day do asians study?    1    1”
“how many hours do asians spend on studying?    1    1”
“how many hours do asians work?    1    1”
“how many oriental asians get straight a’s in school and college all through their lives all over the world?    1    6”
“how many times a day do asians study    1    1”
“how manys do asians study    1    1”
“how much do asians value education    1    2”
“how often do asians study    1    1”
“how the asians study all the time    1    1”
“how to be a cool asian kid    1    1”
“how to be study like an asian student    1    2”
“how to get into harvard asian kid    1    1”
“how to start a study group like the asians    1    2”
“how to study hard like asians    1    2”
“how to study like an asian for a test?    1    2”
“how to study like an asian person    1    1”
“how to study like an asian?    1    2”
“how to study like asian kids    1    1”
“how to study like asian students    1    2”
“how to study like the asians    1    1”
“how to study tests like an asian    1    1”
“how to study-like an asian    1    1”
“how’s the stereotype of asian    1    2”
“intriguing things about asians    1    1”
“is it easier for an asian kid to get into a college    1    1”
“is it harder for asian to get into ivy league    1    1”
“is it harder for asians to get into college?    1    1”
“is it harder to get into college if you are asian    1    1”
“is it harder to get into colleges if you are asian?    1    1”
“is there anything wrong with a white kid liking an asian kid    1    1”
“it isn’t fair that asians have to work harder to get into college    1    1”
“ivy league asians study habits    1    2”
“jews and asians ivy league    1    2”
“kai asian guy    1    2”
“like the asian kids who doesn’t leave the library    1    2”
“list of stereotypes for asian parents    1    1”
“list of stereotypes of asians    1    1”
“making friends with the asian kids in college    1    1”
“my family asian blog    1    2”
“number one reason asian kids commit suicide    1    2”
“only asian in white dominated workforce    1    1”
“picture of asian kid studying    1    1”
“pressures of school asian studying    1    4”
“pressures on asians in academics    1    1”
“proud asian kid    1    1”
“reasons asian americans do not finish college stigma    1    1”
“rich asian kid blog    1    1”
“rich asians kids    1    2”
“richasiankid    1    2”
“rude asian people in high school    1    1”
“sat ivy asian kids    1    1”
“should asians pay for kids college    1    6”
“statistics stereotype of smart asian    1    2”
“stereotype that asians are smarter then americans    1    1”
“stereotypes about asians in the usa    1    2”
“stereotypes asians are good at math    1    1”
“stereotypes of asians academic    1    2”
“stereotypes of asians at math    1    2”
“stereotypes of asians in business    1    2”
“stereotypes of asians learning    1    2”
“stereotypes of asians smart and hard working    1    1”
“study asians are smarter than others    1    1”
“study hard asians    1    2”
“study hard like the asians    1    1”
“study like a asian    1    2”
“study like an asian kid    1    2”
“study like and asian student    1    1”
“study like asian    1    1”
“study like asian student    1    1”
“study like the asians    1    1”
“study what an asians will do    1    2”
“studying like asians    1    1”
“super smart asian kid    1    2”
“super smart asians    1    2”
“support for asian kids    1    2”
“the lifesytle of rich asian kids    1    2”
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Really cool presentation about FDCareer.com to Disney Interactive Media Group

We finally posted our last episode of Season 1 for Living the Startup Life. Jun made an ultra cool presentation about how can a company use FDCareer.com to attract and recruit top talents. This one is specifically geared to Disney Interactive Media Group, a very cool company to work with. Anyway, check it out!


Living the Startup Life: Episode 11 – The DIMG Presentation! from Future Delivery

Octalysis for Business Strategy

Note: this is a side-post that utilizes the Octalysis framework to analyze a business. Click here to check out how it is applied to Gamification

Thinking through all the necessary elements of a business can be a complex and intimidating feat. Most people have no clue where to start, what questions to ask, how to structure things, and how to tackle the problems. Even when you have studied those frameworks, the 3C, 5C, 7S, Porter’s Five Forces, you still don’t really know what to do once you lay out the structure.

I found out that doing a small adoption of my Gamification Framework Octalysis, I created this business analysis system for high-growth companies, and I have found that it can be adapted to implement better analysis. The tool is called Octalysis for Business Strategy. It is an analysis system that divides a business into eight sectors: Finance, Customer/Client, Human Capital, Market, Competition, Resources, Technology and Operations.

1. Finance is pretty straight forward: profits, cash flow, pricing and the bunch.
2. Customer/Client is everything that deals with the customer, ranging from Marketing, Lead Generation, Lead Conversion, and Client Fulfillment.
3. Operations is everything behind the scenes, including logistics, manufacturing, and distribution.
4. Human Capital is everything dealing with the people, including the usual hiring and firing, compensation, management team, but also things like management strategy and culture.
5. Technology is divided into two fields: the technology of the product, and the IT systems of the company.
6. Market deals with issues like the economy, supply and demand, political stability etc.
7. Resources are the intangibles of the business: partnerships, intellectual properties, reputation and such.
8. Competition is what the competitors are doing and how to respond.

Continue reading Octalysis for Business Strategy

Lifestyle Gamification: How to Convert your Life into a Game

Lifestyle Gamification

This is the origin of the my Lifestyle Gamification concept (known as the FD Lifestyle back then – living real life like a hardcore gamer).  This is the core philosophy that set me on the course of entrepreneurship, of being a speaker, a social activist, a career coach, a gamification expert and many more, and I want to share this to urge you in joining me in the passionate path of leveling up and completing cool quests that make a difference in this world.

Being a hardcore gamer is fun and makes you feel accomplished…temporarily

It all began in 2003. I was a hardcore Diablo II player back then, and I would spend a significant amount of time figuring out how would I build my character, assign the right skill points, assemble a team, and conquer difficult quests. I was quite good at the game and I helped a lot of my friends plan out their character skill charts and level up according to it.

Then came the time when my friends started quitting and moved on to another game. I quit too. During this time, I was in that transition phase between quitting a game and moving on to the next one, and I suddenly felt extremely empty.

I realized that I had I spent thousands upon thousands of hours getting more experience, leveling up, accumulating more gold, collecting better gear. And now I have nothing. My account will be deleted after 3 months of inactivity. It seemed like a big part of my life simply disappeared. What now?

Lifestyle Gamification: Pursuing a game that will last and be meaningful

So I started to think, what kind of game can I play that tons of people are playing, and they can’t just quit when the next big thing comes out? The conclusion I reached was: it’s pretty much the game of life.

So, if I were my own RPG character, I wouldn’t stay in town all day, be idle, and walk back and forth, back and forth. NO!! I would go out and kill monsters, get more experience, level up, and conquer cool quests of course.

I then realized that everyone is playing this game, but not everyone realizes it, especially when they are in high school or college. I figured that, if people are still in town just being idle, (watching TV, partying, not doing much with life) I can gain an edge by being out there getting more experience, meeting high level characters, assigning important skill points, and leveling up. Then one day they will realize (out of college) that they are playing this game too, and they will need experience to level up and overcome whatever quest they feel they should conquer with their lives. By then, I would be at level 20 or so with a strong head start.

Ultimately, my goal is to be the strongest player on my server.

Helping people level up and ally with them is the best way to conquer complex quests in this real world

In most MMORPGs, high level players can help lower level players level up faster. That’s what I have committed my life to do too: get people to realize they are playing this game and help them level up as fast as possible, so that we can help each other out in life(in Lifestyle Gamification, I call this Vertical Networking).

So I want to be the strongest in my field, and team up with all the strongest in other fields. Together we can complete cool quests to solve problems that the real world faces. In a game, the quest could be killing a monster or building a large empire. In the real world, a quest could be solving global warming, making a better search engine, or running a successful non-profit. The beautiful thing about this particular game is, when you play it, it can be just as thrilling, and it actually makes a difference in this world. You would have made a positive impact in peoples’ lives, and you would be wealthy and reputable if you play it well. Sounds like a good deal.

What money can’t get you, the Lifestyle Gamification can

In Lifestyle Gamification, we also call people who just want stability and comfortable lives NPCs. NPCs become the environment instead of living passionately. They live everyday to support their existence and buy cool stuff on the side. They slave for 5 days a week so they can do what they want on the weekends. If you think about it, this doesn’t make sense.

Why do you make money? You make money to increase the quality of life. But you spend so many hours in your life working anyway, that IS your quality of life. It makes little sense for people to pay a lot of money for you to be miserable your entire life. It makes a lot more sense to get paid a bit less, but have your whole life do what you are passionate about and play throughout.

I welcome you to join Lifestyle Gamification

So this is what I do. I work over 90 hours a week. I also play over 90 hours a week. People I have Lifestyle Gamified also spend a ridiculous amount of time trying to become a stronger player while accomplishing amazing things for their age. Because I feel like I have a better life than most people without necessarily being better in person, I want to bring the philosophy of combining work and play to people, whether through myself, my company culture, or the services/products that it provides.

I want people to have fun while working by doing what they are passionate about. I want those who are extreme in what they do (like hardcore gamers) to be extreme in what truly matters in this world. So for those who want to play their entire lives and become successful on the way, I welcome you to join Lifestyle Gamification. Lets ally up.

(To learn how to start the FD Lifestyle, go here: 4 Steps to Master Lifestyle Gamification )

Yu-kai Chou’s Guide to Resume Optimization

A resume is essential in getting a great job, but has been neglected by many. Your resume is the piece of document that creates a chance for recruiters to consider you as an employee. It doesn’t matter how amazing you are at interviewing or how brilliant you are for the job, without a good resume, you have nothing. I have reviewed and edited over a thousand resumes, and most resumes are nowhere near their full capacities. In fact, most resumes that I have seen are only about 10-15% of their actual capacity. People fail to recognize that resume building is a craft. A resume is a one?page representation that lets the company know that, given your GPA and experiences, can you:

1. Create unique value for the company
2. Fit within the company culture

Take your resume seriously

A resume is like a brochure for yourself. Companies spend hundreds of thousands of dollars and months of expert work to finalize on a brochure that can represent the company. The average student only spends a couple hours piecing vague descriptions together without considering what effects it will have on their recruiting process. Your one page resume is extremely valuable real estate, and everything you put on it must have a purpose. If a sentence does not create value in the recruiter’s mind, you should take it out; if a word does not create value, you should take it out. With a well-optimized resume, you would be able to get interviews even with a less than competitive GPA.

Few seconds to establish a connection

One thing to note is that most recruiters only spend around 10?25 seconds on each resume. Therefore, your resume must not only have good information, it must “feel” impressive. Within those few seconds, you need to already have made a connection with the recruiter. Having a high GPA is obviously the fastest way to do that, but I have seen resumes with extremely high GPAs get rejected simply because it was not put together in a way that makes the applicant seem valuable.

Build a holistic image of yourself

Recruiters are trying to figure out if you are a good person to be on their team. As a result, your resume must reflect you as a person, not just a brain. You must show that you are a well rounded, qualified individual as an employee, coworker, potential leader, and someone to hang out with. A very important concept to pay attention to is Diminishing Marginal Image, which means that if seven lines on your resume say you are good finance person, the eighth line that says you are a good finance person would mean little in the mind of the recruiter. Instead, say that you are a team player, an organized person, or did something creative, even though your next experience might still be dealing with finance.

Continue reading Yu-kai Chou’s Guide to Resume Optimization