Entertainment-Education: S-Tier Behavioral Designer’s Guide
Two billion people have been told what to do by a public health campaign in the last decade,…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Estée Lauder
Estée Lauder built a global beauty empire on one repeatable move. Her life decoded through the 10,000 Hours…
Nationcraft Analysis: Ghana Bailout Cycle 2026
Ghana just exited its IMF programme ahead of schedule, for roughly the seventeenth time. A Nationcraft 18-variable read…
10,000 Hours of Play by OP Hero: Taylor Swift
Taylor Swift spent her whole career protecting one thing: authorship. Her build, decoded through the 10,000 Hours of…
How to Outline a Wireframe Before You Draw (4-Step Method)
I used to draw wireframes the way most people do. No wireframe outlining method. No plan. Just stare…
10,000 Hours of Play by OP Hero: Cristiano Ronaldo
Cristiano Ronaldo was never the most gifted footballer of his era. He became the most decorated one anyway.…
10,000 Hours of Play by OP Hero: Reed Hastings
Netflix co-founder Reed Hastings split his own company and lost 77% of the stock. His life, decoded through…