Blog · Motivation & Behavioral Design Work with Yu-kai

The Blog

Ideas on motivation, behavior & design.

Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.

10000 Hours of Play·23 min

10,000 Hours of Play by OP Hero: Michael Phelps

Michael Phelps's 28 Olympic medals are the receipts. The build underneath — ADHD-kid-to-Olympic-record-holder, 2014 crisis to Rio captaincy,…

Yu-kai Chou