Infographic: Loyalty Program Comparison

When it comes to picking the right loyalty program, there are many options available. From solutions that focus on smartphones, iPad apps that utilizes Gamification, to the traditional physical cards, loyalty programs are abundant. Still, while there are many choices, the hard part can be figuring out which solution will fit your business best.

  • What sort of hardware does the loyalty program require?
  • Does the loyalty program support text/email marketing?
  • Am I able to capture SKU Data and/or capture dollar value?

These are the sorts of questions that business owners need to ask when picking a solution that best fits their needs. While the most obvious question is the ability to measure and track ROI with a loyalty program, there are many factors that need to be considered. Continue reading Infographic: Loyalty Program Comparison

Hassle Free Steps On How To Setup Pinterest For Your Business

As Pinterest continues to grow in business relevance, a common question is how to setup Pinterest for your business. While a relatively easy process, businesses can benefit from following our easy, hassle free steps on how to setup and how to begin ‘pinning’ on your businesses Pinterest page.

1. Request an Invite

The first step to starting out on Pinterest is to ask for an account invitation.


Invitation waits vary, but most users will receive an invite within the first 24 hours if not sooner. While you wait, you can always explore others pins 🙂 Continue reading Hassle Free Steps On How To Setup Pinterest For Your Business

4 Common Social Media Mistakes Businesses Make

Learning to swim can be a fun and exciting experience. From learning the basics of kicking to the different types of strokes, becoming an expert is not an overnight matter. On the other hand, not all of us learn how to swim through a set process. For some, learning to swim involved being dropped into a pool (or in some cases a large body of water) and ‘improvising.’ Much like the latter, this is how many businesses learn how about social media.

In what can be best described as a trial and error style marketing approach, businesses that jump into the ‘social media’ pool, can find themselves looking for a life vest if they aren’t careful. To help businesses avoid making the same mistakes that others make, we’ve come up with 4 Common Social Media Mistakes Businesses Make: Continue reading 4 Common Social Media Mistakes Businesses Make

Infographic: How to Effectively Market Your Restaurant with Pinterest

Infographic: How to Market Your Restaurant with Pinterest

Restaurants are always looking for new ways to promote their business. From social media to traditional media, restaurants continue to look for new ways to re-invent the wheel. One platform that continues to grow in interest and use is the social platform, Pinterest.

Pinterest, a pinboard-style social photo sharing website has grown quickly as a tool for brands to distribute photos and content relevant to the brand.

Restaurants in particular can benefit from using Pinterest because of both the visual story that images of foods evoke and the ease of sharing that the Pinterest platform allows for.

If you are a restaurant, check out this great infographic on How to Market Your Restaurant with Pinterest: Continue reading Infographic: How to Effectively Market Your Restaurant with Pinterest

Top 4 Reasons Why Retailers Should Use Social Media

Retail-store-complex

Traditional marketing for retailers involved print ads in magazines and newspaper spreads, television ad spots, billboards, and signage within retail centers. Today though, the word ‘traditional’ is slowly starting to become obsolete as the rise of digital and social media grows.

In a recent 2012 joint research project by Shop.orgcomScore, and The Partnering Group, entitled the 2012 Social and Mobile Commerce study, the role of social media and the way it plays into consumers behaviors and buying decisions is apparent by the results which we will discuss below.

To help understand the case study fore mentioned, we have related them to the Top 4 Reasons Why Retailers Should Use Social Media:

1. Don’t ignore your consumers

According to the study, 2 out of 5 online consumers follow retailers through one or more social networking sites. As a retailer, being in front of the consumer at every possible opportunity is key. In the case of social media, the opportunity is huge. With communities that reach into the high millions, retailers that take advantage of the numbers will be able to tap into the consumer that is listening and looking. Continue reading Top 4 Reasons Why Retailers Should Use Social Media

Infographic: The Evolution of Loyalty Programs

The-Evolution-of-Loyalty-Programs Header

Loyalty programs have come a long way. From the Betty Crocker points to Mooyah’s Cardless Loyalty Solution, the way in which loyalty is administered has been defined and re-defined over time.

From its earliest days when Subway stamps were ‘the next big thing,’ businesses and brands have continued to search for the solution toward rewarding loyalty in an effective way.

To help paint the picture of how loyalty programs have changed over time, we present you with the following infographic titled: The Evolution of Loyalty Programs. Continue reading Infographic: The Evolution of Loyalty Programs

10 Common Social Media Questions from Small Business Owners, Part 1

10 Common Social Media Questions from Small Business Owners, Part 1

For a small business owner, knowing the ins-and-outs of social media can be an overwhelming task. Especially if it’s just one person who is managing the ‘social media’ side of the business, it’s easy to overlook the little changes that occur everyday on Twitter, Facebook, and more.

Just how in school the teacher says “there are no stupid questions,” the same goes for questions regarding social media. It’s better to ask and know rather than try and find out.

With that said, here are 10 common social media questions that we get from small business owners

1.) Facebook, Twitter or both?

Most businesses can benefit from having a presence on both Twitter and Facebook, but one thing to consider is to what extent and how you will use the platforms. Continue reading 10 Common Social Media Questions from Small Business Owners, Part 1