Emotional Contagion: An S-Tier Behavioral Designer’s Guide
Emotional Contagion is the automatic tendency to mimic and emotionally synchronize with the people around us — the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Terror Management Theory: An S-Tier Behavioral Designer’s Guide
Terror Management Theory explains how the awareness of death drives our cultural beliefs, self-esteem, and the search for…
Just-World Hypothesis: An S-Tier Behavioral Designer’s Guide
Lerner's just-world hypothesis in plain English: the defensive cascade, the BJW-self vs BJW-others split, moderator-dependent victim derogation, and…
Social Comparison Theory: An S-Tier Behavioral Designer’s Guide
Show me a leaderboard and I will show you Leon Festinger’s 1954 paper grafted onto a database table.…
Stereotype Threat: An S-Tier Behavioral Designer’s Guide
Hand a Black Stanford undergrad a difficult verbal-reasoning test and call it a “diagnostic measure of intellectual ability”…
Social Identity Theory: An S-Tier Behavioral Designer’s Guide
Tajfel & Turner's Social Identity Theory in plain English: minimal group paradigm, in-group bias, the SCT correction, and…
Deindividuation: An S-Tier Behavioral Designer’s Guide
Every online community you have ever shipped (every Discord, every multiplayer lobby, every comment section, every anonymous-feedback channel…