Pygmalion & Golem Effects: An S-Tier Behavioral Designer’s Guide
Short answer: The Pygmalion Effect is the finding that what a rater expects of someone moves that person’s…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Social Loafing: An S-Tier Behavioral Designer’s Guide
Short answer: Social loafing is the tendency for people to put in less effort when their output is…
Hawthorne Effect: An S-Tier Behavioral Designer’s Guide
The Hawthorne Effect explained without the textbook fairy tale: what the Western Electric studies actually found, why modern…
Motivational Interviewing: An S-Tier Behavioral Designer’s Guide
Miller & Rollnick's Motivational Interviewing — the four processes, the MI Spirit, the Reactance bypass, and how the…
Big Five Personality Traits: An S-Tier Behavioral Designer’s Guide
Costa & McCrae's Big Five OCEAN model — five dimensions, real predictive validity, where it falls apart, and…
Jobs-to-be-Done: S-Tier Behavioral Designer’s Guide
Most product teams I’ve sat across from in the last fifteen years are answering the wrong question. They…
Erikson’s 8 Stages: An S-Tier Behavioral Designer’s Guide
Short answer: Erik Erikson’s eight stages of psychosocial development, in order, are Trust vs Mistrust, Autonomy vs Shame…