CONFIG Not CODE: Why Bloom’s Akasha Is the AI Game Builder Everyone Else Got Wrong
Bloom's Akasha ships voice-to-playable-Unity-in-browser with no code generated. Yu-kai Chou, advisor to Bloom, unpacks the CONFIG not CODE…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Loyalty Programs Fail: The Mercenary Trap
Most loyalty programs don’t build loyalty. They build mercenaries. People who stay as long as your deal is…
Why Your Training Programs Fail at the Front Line (The Two-Tier Motivation Fix)
A company reached out to me a few years back with what they thought was a gamification problem.…
Gaming the System Is Proof Your Gamification Works
A player in one of my favorite games discovered a glitch that let them kill monsters twice as…
What If Your Endgame Started Too Hard on Purpose?
Have you ever watched your most dedicated users, the ones who stuck around for months, mastered every feature,…
Why Your Best Employees Quit (The Corporate Black Hole Effect)
Speed Run Notes If you want to understand why best employees quit, start with the four employee types…
Why Your Partner Can’t See Your Effort (The Appreciation Gap)
My wife Angel hates it when I sit on the couch wearing jeans. Not because she’s being unreasonable.…