The Bystander Effect: An S-Tier Behavioral Designer’s Guide
Thirty-eight neighbors allegedly watched Kitty Genovese die on a Queens sidewalk in March 1964, and for the next…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Transformational Leadership: An S-Tier Behavioral Designer’s Guide
Most of what people call "great leadership" today is a derivative of an idea James MacGregor Burns put…
Groupthink: An S-Tier Behavioral Designer’s Guide
Irving Janis's Groupthink in plain English: 8 symptoms, 3 antecedent conditions, 7 decision defects, and how Octalysis maps…
Attachment Theory: An S-Tier Behavioral Designer’s Guide
Every behavioral designer I meet has a favorite motivation framework. Maslow. Self-Determination Theory. Octalysis, if they’re kind to…
Learned Helplessness: An S-Tier Behavioral Designer’s Guide
Most designers think their churn problem is a motivation problem. They load up on points, streaks, and badges,…
Kohlberg’s Stages of Moral Development: An S-Tier Behavioral Designer’s Guide
Every designer who has ever written a “Code of Conduct” page has collided with the same silent problem:…
Servant Leadership: An S-Tier Behavioral Designer’s Guide
Greenleaf's Servant Leadership, the inverted pyramid that asks whether the people being served grow as people – mapped…