Why Do the Best Game Buffs Always Hurt You?
Pick the strongest power in any game you’ve played seriously and I’ll bet you it came with a…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Career Unhappiness Diagnostic: Did YOU Change or the WORK?
If you used to love your work and now you don't, there are only two root causes: YOU…
Which Core Drive Should You Use at Each Difficulty Level?
A few years ago a Norwegian university brought me in with a problem that sounded like a bad…
Why Do Some Motivations Multiply While Others Cancel?
Most people who learn the Octalysis Framework stop at the wrong moment. They memorize the 8 Core Drives,…
Content NPC or Victim NPC: Which Kind of Stuck Are You?
Two people are both stuck in jobs they hate. One of them shrugs, goes home at 5 PM,…
Why Do Your Videos Feel Slightly Off? The 200ms Rule
Your brain processes visuals 4-8x faster than audio. When videos misalign by even 200ms, viewers feel subtle distrust.…
Why Most Certifications Are Worthless (And How to Fix Them)
I have a confession that probably shouldn’t be a confession. I think most professional certifications are worthless, and…