Realistic Conflict Theory: An S-Tier Behavioral Designer’s Guide
Short answer: Realistic Conflict Theory says hostility between groups comes from competition over scarce resources, not from personality…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Chameleon Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The Chameleon Effect is the unconscious mimicry of another person’s postures, mannerisms, and facial expressions during…
Uncertainty Reduction Theory: An S-Tier Behavioral Designer’s Guide
Berger & Calabrese's Uncertainty Reduction Theory in plain English — 7 axioms, 3 strategies, the Sunnafrank rebuttal, and…
Moral Foundations Theory: An S-Tier Behavioral Designer’s Guide
Moral Foundations Theory proposes six universal moral dimensions — Care, Fairness, Loyalty, Authority, Sanctity, and Liberty — that…
Social Penetration Theory: 5 Stages + Onion Model Explained
Social Penetration Theory describes relationship development as a process of reciprocal self-disclosure expanding across breadth (range of topics)…
Pluralistic Ignorance: An S-Tier Behavioral Designer’s Guide
Pluralistic Ignorance is the gap between private attitudes and public behavior — when most people privately disagree with…
False Consensus Effect: An S-Tier Behavioral Designer’s Guide
The False Consensus Effect is the systematic tendency to overestimate how many other people share our opinions, attitudes,…