Attribution Theory: An S-Tier Behavioral Designer’s Guide to Weiner’s Locus, Stability & Control
Weiner's Attribution Theory in plain English: locus, stability, control, and how Octalysis turns why-it-happened into design that sticks.
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Expectancy Theory: An S-Tier Behavioral Designer’s Guide to Vroom’s Motivation Formula
Why do smart people stop trying? Vroom's Expectancy Theory says motivation hides a zero in one of three…
Self-Efficacy Theory: Bandura’s 4 Sources, Mastery Leads
Albert Bandura's Self-Efficacy Theory in plain English: the four sources of belief, the brain underneath, the critiques, and…
Nudge Theory: An S-Tier Behavioral Designer’s Guide to Choice Architecture
Short answer: Nudge Theory says small, deliberate changes in how choices are presented (the default, the framing, the…
Goal-Setting Theory: An S-Tier Guide to Locke & Latham
Short answer: Goal-Setting Theory holds that specific, difficult goals produce higher performance than vague goals, easy goals, or…
Dual Process Theory: An S-Tier Guide to System 1 & 2
Kahneman's Dual Process Theory in plain English: System 1 vs System 2, the flaws in the dichotomy, and…
Prospect Theory (Kahneman & Tversky): Why Losses Hurt 2x
Prospect Theory is Daniel Kahneman and Amos Tversky’s model of how people actually decide under risk, published in…