Why Do Users Abandon Sign-Up? The 3 Win State Trap
A new user just gave you their email. They typed a password. They clicked Sign Up. And in…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Do Users Quit Onboarding? The Always-Visible Action Rule
Hidden CTAs in onboarding kill activation. The always-visible action rule, mapped to three Octalysis Core Drives, fixes the…
Why Do Stories Make Dry Content Unforgettable?
Stories activate three Core Drives at once where dry content activates zero. Here's the 3-drive storytelling method Yu-kai…
Why Do Smart People Buy High and Sell Low?
Everyone knows the rule. Buy low, sell high. Almost nobody does it. The behavior gap shows up in…
The Skills Spectrum: Specialist, Dabbler, or Master?
The career advice you grew up on lied to you. “Pick one thing. Get great at it. Become…
Why Can’t You Measure What Actually Matters?
Every fitness app on Earth wants to reduce heart attacks. None of them can measure heart attacks. That…
Did Mark Rober Misname the Super Mario Effect?
Mark Rober’s TEDxPenn talk on the Super Mario Effect has done something rare for a piece of motivation…