Anchoring & Adjustment: An S-Tier Behavioral Designer’s Guide to Decision Design
Tversky & Kahneman's anchoring and adjustment heuristic explained in plain English: the Wheel of Fortune experiment, pricing anchors,…
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Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
The Framing Effect: An S-Tier Behavioral Designer’s Guide to Gain vs Loss Framing
Two hospitals publish the exact same survival data for a new cancer treatment. One says: “90% of patients…
The Paradox of Choice: An S-Tier Behavioral Designer’s Guide to Choice Overload
Barry Schwartz's Paradox of Choice made choice overload famous. The replication data tells a messier story: here is…
Temporal Motivation Theory: An S-Tier Behavioral Designer’s Guide to the Procrastination Equation
Piers Steel and Cornelius Konig's Temporal Motivation Theory in plain English: the four-variable procrastination equation and how the…
Implementation Intentions: An S-Tier Behavioral Designer’s Guide to If-Then Planning
Short answer: An implementation intention is a plan of the form “If situation X happens, then I will…
McClelland’s Theory of Needs: An S-Tier Behavioral Designer’s Guide
Harvard psychologist David McClelland's Theory of Needs says adult motivation sorts into three learned drives — achievement, affiliation,…
Mindset Theory: An S-Tier Behavioral Designer’s Guide to Growth vs Fixed
Every underperforming team I have ever coached — Fortune 500s, fast-growing startups, a university computer-science department, even a…