Kohlberg’s Stages of Moral Development: An S-Tier Behavioral Designer’s Guide
Every designer who has ever written a “Code of Conduct” page has collided with the same silent problem:…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Servant Leadership: An S-Tier Behavioral Designer’s Guide
Greenleaf's Servant Leadership, the inverted pyramid that asks whether the people being served grow as people – mapped…
The Dark Triad: An S-Tier Behavioral Designer’s Guide
Every designer who has ever chosen a dark pattern, buried a cancel link, or engineered a scarcity countdown…
Milgram Experiment: An S-Tier Behavioral Designer’s Guide
Short answer: The Milgram obedience experiment showed that ordinary people will follow an authority figure far past their…
Classical Conditioning: An S-Tier Behavioral Designer’s Guide to Pavlov
Every product designer has a moment they cannot explain. The phone buzzes on the desk, you feel a…
Dunning-Kruger Effect: An S-Tier Behavioral Designer’s Guide
Kruger & Dunning’s 1999 “unskilled and unaware” effect — what they actually found, where the meme version falls…
Imposter Syndrome: An S-Tier Behavioral Designer’s Guide
Short answer: Imposter syndrome is the persistent feeling that your success is undeserved and that you will soon…