Desired Actions: An S-Tier Behavioral Designer’s Guide
I’ve sat in maybe two hundred gamification briefings over the last fifteen years, and roughly one hundred and…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Moral Licensing: An S-Tier Behavioral Designer’s Guide
Monin & Miller's moral licensing finding explained: how virtue licenses subsequent deviation, the replication-crisis-corrected effect size, and Octalysis…
Why Does WoW’s Real Game Begin After You Reach Max Level?
WoW quietly swaps your progression bar at max level. Item level replaces character level. Why every product loses…
Why Do Most Wireframes Quietly Kill Engagement?
Most gamification projects don’t fail at the strategy stage. They fail in Step 5. The Strategy Dashboard is…
PERMA Model: An S-Tier Behavioral Designer’s Guide
Short answer: The PERMA Model is Martin Seligman’s 2011 decomposition of flourishing into five elements: Positive Emotion, Engagement,…
Self-Discrepancy Theory: Actual, Ideal, Ought Self Explained
Short answer: Self-Discrepancy Theory is E. Tory Higgins’s 1987 framework that splits the self into Actual, Ideal, and…
Learned Optimism: An S-Tier Behavioral Designer’s Guide
In 1985, Metropolitan Life had a problem the entire insurance industry had: half of every new sales hire…