Big Five Personality Traits: An S-Tier Behavioral Designer’s Guide
Costa & McCrae's Big Five OCEAN model — five dimensions, real predictive validity, where it falls apart, and…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Jobs-to-be-Done: S-Tier Behavioral Designer’s Guide
Most product teams I’ve sat across from in the last fifteen years are answering the wrong question. They…
Erikson’s 8 Stages: An S-Tier Behavioral Designer’s Guide
Short answer: Erik Erikson’s eight stages of psychosocial development, in order, are Trust vs Mistrust, Autonomy vs Shame…
Piaget’s Stages: A Behavioral Designer’s Guide
Almost every behavioral designer who skipped a developmental psychology class still uses Piaget, whether they know it or…
Dark Patterns: An S-Tier Behavioral Designer’s Guide
Every product team I have ever worked with has, at some point, sat in a meeting where someone…
Psychological Safety: An S-Tier Behavioral Designer’s Guide
Short answer: Psychological safety is the shared belief that a team is safe for interpersonal risk taking, such…
Asch Conformity Experiment: An S-Tier Behavioral Designer’s Guide
If you have ever sat in a meeting and quietly nodded along with a decision you privately thought…