Regulatory Mode Theory: S-Tier Behavioral Designer’s Guide
Kruglanski's Regulatory Mode Theory says self-regulation runs on two engines: Locomotion (just do it) and Assessment (do the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Rubicon Model of Action Phases: S-Tier Behavioral Designer’s Guide
In 49 BCE, a Roman general stood on a riverbank and stopped deliberating. The river was small, almost…
Temporal Self-Regulation Theory: S-Tier Behavioral Designer’s Guide
Every behavioral designer I know has watched the same disaster movie a hundred times. A user signs up…
Behavioral Design Wireframes: My Octalysis Step 5 Method
Behavioral design wireframes are where every gamification project actually wins or loses. In short: behavioral design wireframes are…
What’s Your Edge Strength? The Talent Triangle Method
For most of my life, my Edge Strength was the thing getting me in the most trouble. In…
Goal Systems Theory: An S-Tier Behavioral Designer’s Guide
Kruglanski's Goal Systems Theory: why multifinality is the design holy grail and how equifinality, counterfinality, and goal shielding…
Action Identification Theory: An S-Tier Behavioral Designer’s Guide
There’s one decision every behavior-change designer makes within the first thirty seconds of any product flow, and almost…