Stereotype Threat: An S-Tier Behavioral Designer’s Guide
Hand a Black Stanford undergrad a difficult verbal-reasoning test and call it a “diagnostic measure of intellectual ability”…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Social Identity Theory: An S-Tier Behavioral Designer’s Guide
Tajfel & Turner's Social Identity Theory in plain English: minimal group paradigm, in-group bias, the SCT correction, and…
Deindividuation: An S-Tier Behavioral Designer’s Guide
Every online community you have ever shipped (every Discord, every multiplayer lobby, every comment section, every anonymous-feedback channel…
Pygmalion & Golem Effects: An S-Tier Behavioral Designer’s Guide
Short answer: The Pygmalion Effect is the finding that what a rater expects of someone moves that person’s…
Social Loafing: An S-Tier Behavioral Designer’s Guide
Short answer: Social loafing is the tendency for people to put in less effort when their output is…
Hawthorne Effect: An S-Tier Behavioral Designer’s Guide
The Hawthorne Effect explained without the textbook fairy tale: what the Western Electric studies actually found, why modern…
Motivational Interviewing: An S-Tier Behavioral Designer’s Guide
Miller & Rollnick's Motivational Interviewing — the four processes, the MI Spirit, the Reactance bypass, and how the…