Why Do Beautiful Slides Sabotage Your Best Ideas?
Beautiful slides routinely undermine their own message. The Main Character Principle exposes 5 slide failure patterns and the…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Should You Stop Doing to Learn? Learning Quests vs. Doing Quests
Should you stop and learn that skill, or just start doing? Yu-kai Chou's three-condition framework for choosing a…
Should You Stop Studying and Just Start? (Two-Quest Rule)
Most ambitious people are not under-learning. They are over-learning, and using studying as a hiding place. The fifth…
Realistic Conflict Theory: An S-Tier Behavioral Designer’s Guide
Short answer: Realistic Conflict Theory says hostility between groups comes from competition over scarce resources, not from personality…
The Chameleon Effect: An S-Tier Behavioral Designer’s Guide
Short answer: The Chameleon Effect is the unconscious mimicry of another person’s postures, mannerisms, and facial expressions during…
Uncertainty Reduction Theory: An S-Tier Behavioral Designer’s Guide
Berger & Calabrese's Uncertainty Reduction Theory in plain English — 7 axioms, 3 strategies, the Sunnafrank rebuttal, and…
Moral Foundations Theory: An S-Tier Behavioral Designer’s Guide
Moral Foundations Theory proposes six universal moral dimensions — Care, Fairness, Loyalty, Authority, Sanctity, and Liberty — that…