The Skills Spectrum: Specialist, Dabbler, or Master?
The career advice you grew up on lied to you. “Pick one thing. Get great at it. Become…
Work with Yu-kai
The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Talent Isn’t Enough: The 7 Momentum Attributes
Every fitness app on Earth wants to reduce heart attacks. None of them can measure heart attacks. That…
Did Mark Rober Misname the Super Mario Effect?
Mark Rober’s TEDxPenn talk on the Super Mario Effect has done something rare for a piece of motivation…
Why Do New Users Quit? The Onboarding Belonging Equation
I’ve sat in roughly forty different churches as a first-time visitor across six countries. Most of them lost…
Octalysis Level 2 Requirements: The Wireframing Test
Level 2 Octalysis Certification raises the bar with wireframes, comparative analysis, and a complete Strategy Dashboard. Here's what…
Is Your MVP a Hypothesis Test or a Crappy Product?
Most founders confuse "minimum viable" with "minimum effort." A real MVP is the simplest possible experiment that proves…
Why Do Duplicate Drops Feel Like a Bug? The Merging Loop Fix
The first time I pulled a five-star duplicate in a gacha game I cared about, I felt the…