Myers-Briggs (MBTI): An S-Tier Behavioral Designer’s Guide
Every Sunday on LinkedIn, somebody announces their personality type the way other people announce a promotion. ENTJ. INFP.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Cognitive Dissonance: An S-Tier Behavioral Designer’s Guide
Leon Festinger proved that when action and belief clash, the belief bends. Here is the S-Tier Designer’s Guide…
Emotional Intelligence: An S-Tier Behavioral Designer’s Guide to EQ
Salovey, Mayer & Goleman's Emotional Intelligence — the four domains, the ability-vs-trait fight, the neuroscience underneath, and how…
Regulatory Focus Theory: An S-Tier Behavioral Designer’s Guide to Promotion vs Prevention
Short answer: Regulatory Focus Theory says people pursue goals through one of two motivational systems: a promotion focus…
Broaden-and-Build Theory: An S-Tier Behavioral Designer’s Guide to Positive Emotion
Fredrickson's Broaden-and-Build Theory explained: how positive emotions broaden thought-action repertoires and build enduring resources — plus the full…
The Availability Heuristic: An S-Tier Behavioral Designer’s Guide to Recall Bias
Short answer: The availability heuristic is the mental shortcut of judging how likely or common something is by…
Peak-End Rule: An S-Tier Behavioral Designer’s Guide to Kahneman
The Peak-End Rule says memory is dominated by the emotional peak and the ending — duration is ignored.…