10,000 Hours of Play by OP Hero: Ingvar Kamprad
How Ingvar Kamprad turned a 17-year-old's Swedish mail-order shop into IKEA — read through the 10,000 Hours of…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Tu Youyou
Tu Youyou had no PhD, no overseas training, and no academy seat — and she beat better-funded teams…
10,000 Hours of Play by OP Hero: Naomi Osaka
Inside Naomi Osaka's life run: one Game (use tennis as a platform for excellence, mental honesty, and representation)…
10,000 Hours of Play by OP Hero: Beyoncé
How Beyoncé built a 30-year creative empire by holding one Game still while every visible thing about the…
Narrative Transportation: S-Tier Behavioral Designer’s Guide
Green and Brock's Narrative Transportation theory: three dimensions, the Transportation-Imagery Model, and how the Octalysis Core Drives engineer…
10,000 Hours of Play by OP Hero: Mark Zuckerberg
Mark Zuckerberg's twenty-year run held one Game still — rewire human connection at planet scale — while the…
10,000 Hours of Play by OP Hero: Howard Schultz
Howard Schultz turned a Brooklyn truck driver's broken ankle into a 40,000-store coffee empire — and the canon…