EPPM Fear Appeals: S-Tier Behavioral Designer’s Guide
Every public-health campaign and every safety brief in the world is built on the same gamble: that a…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Stan Lee
Stan Lee did not get good faster – he got specific later. The 10,000 Hours of Play OP…
10,000 Hours of Play by OP Hero: Jeff Bezos
How Jeff Bezos's 1994 regret-minimization bet, 100-year platform horizon, and refusal to distribute profit make his life sheet…
10,000 Hours of Play by OP Hero: Yvon Chouinard
Yvon Chouinard built Patagonia by refusing every standard playbook, then in 2022 gave the entire $3B company away…
10,000 Hours of Play by OP Hero: Lee Kuan Yew
Lee Kuan Yew turned a 1965 humiliation into the most improbable national-scale build of the 20th century. The…
10,000 Hours of Play by OP Hero: Isaac Newton
Isaac Newton's life through the 10,000 Hours of Play framework — the Plague-year grind, the Principia, the Mint…
10,000 Hours of Play by OP Hero: Tiger Woods
How Tiger Woods turned a six-year-old's bedroom-wall goal into 15 majors, two voluntary swing rebuilds, and the cleanest…