Why Your Best Employees Quit (The Corporate Black Hole Effect)
Speed Run Notes If you want to understand why best employees quit, start with the four employee types…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Your Partner Can’t See Your Effort (The Appreciation Gap)
My wife Angel hates it when I sit on the couch wearing jeans. Not because she’s being unreasonable.…
Why the Hook Model Creates Addicts, Not Habits
Short answer: The Hook Model is Nir Eyal’s four-step habit cycle: Trigger, Action, Variable Reward, and Investment. He…
Why Friction Creates Meaning (And Convenience Kills It)
Every game designer, product manager, and UX lead I talk to is obsessed with the same thing: reducing…
Cialdini’s 6 Principles of Persuasion: S-Tier Behavioral Designer’s Guide
Cialdini’s 6 principles of persuasion are the most widely taught compliance framework in marketing, sales, and behavioral science:…
Why Users Can’t Leave: How Personalization Creates the Ultimate Switching Cost
Have you ever thought about switching from Spotify to Apple Music, then realized you’d lose years of perfectly…
Why I’d Rather Lose Every Client Than Be the Cheapest Option
Most consultants make the same fatal pricing mistake. They look at what competitors charge, pick a number slightly…
The Octalysis Brainstorming Engine: How to Generate 100+ Engagement Ideas in One Session
Octalysis brainstorming sessions don’t look like normal brainstorming sessions. I learned this the hard way when I sat…
The Sincere Apology Framework: Professional Relationship Repair Through Behavioral Design
A colleague I deeply respected cut off all contact with me. No warning. No conversation. Just silence, followed…