Conversion Copywriting: Why Pain-First Messaging Converts
Here’s something that bothers me about how most marketers write landing page copy: they lead with their product.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Flow Theory Only Explains Half of Engagement
Editor’s note: This essay is the companion piece to the pillar guide Flow Theory: S-Tier Designer’s Guide (Csikszentmihalyi)…
Should You Quit Your Job to Follow Your Passion? (5-Step Framework)
Should you quit your job to follow your passion? Most career-transition advice frames this as a courage problem…
The Octalysis Sales Stack: How the Triumphant Brain Theory Structures Pitches That Close
You have built something valuable. Your expertise is real. People who talk to you walk away impressed, inspired,…
Nationcraft: How the Octalysis Framework Applies to Nation-Building and Public Policy
As more conversations about national design started landing in my world, I realized something that surprised even me:…
How to Sell and Deliver Gamification Consulting Through Octalysis
Most consultants price their work wrong, pitch their expertise in language nobody understands, and wonder why clients treat…
The Grown Up Lock: Why Owning Something You Can’t Use Drives Obsessive Action
Have you ever received a gift you couldn’t open yet? Maybe it was a Christmas present placed under…
The Startup Revenue Equation: How to Go from $0 to $1M
Most startup advice is either inspirational fluff (“follow your passion!”) or Silicon Valley mythology (“raise a seed round,…
Why Every Motivation Framework Is Missing Half the Picture
Every few years, a new motivation framework captures the business world’s imagination. Daniel Pink’s Drive. Ryan and Deci’s…