The Startup Revenue Equation: How to Go from $0 to $1M
Most startup advice is either inspirational fluff (“follow your passion!”) or Silicon Valley mythology (“raise a seed round,…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Why Every Motivation Framework Is Missing Half the Picture
Every few years, a new motivation framework captures the business world’s imagination. Daniel Pink’s Drive. Ryan and Deci’s…
3 Types of Motivation That Explain All Human Behavior
I’ve spent twenty years mapping the types of motivation that drive every human decision. And for most of…
Why Virtual Rewards Beat Physical Prizes
A fired employee walked back into the office. Not to beg for his job back. Not to collect…
Why Users Love Your App and Never Come Back
Here’s something that will mess with your head if you design products, apps, or experiences for a living.…
The Endgame Problem: How Great Games Keep Veterans from Quitting
Your Best Players Are Leaving, and You Haven’t Noticed Your product is thriving. Users are onboarding smoothly, the…
The Achievement Treadmill: Why We Chase Progress (And When It Breaks)
The human urge to improve, to reach higher, to prove capacity is universal. Yet most systems claiming to…
Framework Creation Methodology: How I Build Models That Last
Over the past two decades, I’ve built a systematic approach to framework creation methodology that has enabled me…
Behavior Change Design: The Fish on the Beach Framework
Most people fail at behavior change design because they misunderstand the problem. You see someone struggling with a…