Framework Creation Methodology: How I Build Models That Last
Over the past two decades, I’ve built a systematic approach to framework creation methodology that has enabled me…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Behavior Change Design: The Fish on the Beach Framework
Most people fail at behavior change design because they misunderstand the problem. You see someone struggling with a…
Streak Design: From Motivation to Burnout Prevention
Streak design has become one of the most powerful tools in gamification, and one of the most misused.…
Onboarding Design: The First 5 Minutes That Matter
I’ve spent over two decades studying what makes people stick with products, and I keep seeing the same…
Reward Design: Why Most Rewards Backfire
Reward design sounds simple on the surface. You identify what people do, attach a carrot to it, and…
Leaderboard Design: The Definitive Guide
Leaderboard design is one of the most misunderstood tactics in gamification. Most companies implement a leaderboard expecting it…
Collection Set Design: The Complete CD4 Guide
Collection set design sits at the heart of one of the most powerful gamification mechanics. When I was…
Reward Layers Architecture: Why Points Alone Fail
April 11, 2026 I’ve sat through countless pitches about gamification. The conversation usually goes like this: “We’re adding…
Paywall Placement: 3 Timing Strategies for Monetization
There’s one decision that determines whether monetization feels like a natural checkpoint or an annoying obstacle in your…