The Affect Heuristic: An S-Tier Behavioral Designer’s Guide
Ask people how risky nuclear power is and how beneficial it is, and you get a strange result.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
10,000 Hours of Play by OP Hero: Buckminster Fuller
Bankrupt and grieving at a Chicago lakeside in 1927, Buckminster Fuller turned his own life into a 56-year…
Hyperbolic Discounting: An S-Tier Behavioral Designer’s Guide
Short answer: Hyperbolic discounting is the tendency to value rewards less the longer you wait for them, with…
Nationcraft Analysis: Syria Hollow Sovereignty 2026
Syria's Hollow Sovereignty Trap: post-Assad recognition and reconstruction cash arrive faster than the institutions that could absorb them.…
Mental Accounting: An S-Tier Behavioral Designer’s Guide
Give two friends the same $1,000. One gets it as a year-end bonus, the other as a tax…
10,000 Hours of Play by OP Hero: Fred Astaire
Fred Astaire made dance look effortless by hiding brutal work. His life decoded through the 10,000 Hours of…
10,000 Hours of Play by OP Hero: George Washington Carver
Born enslaved and orphaned, George Washington Carver turned ruined soil and a despised crop into a life's mission,…
Nationcraft Analysis: Bangladesh Charter Trap 2026
Bangladesh's Charter Reset Trap: a V10=2 partisan vector recaptures every reform charter the uprising wins. A Nationcraft V-vector…
10,000 Hours of Play by OP Hero: Konosuke Matsushita
How Konosuke Matsushita rose from a penniless apprentice to the founder of Panasonic, read through the 10,000 Hours…