The Planning Fallacy: An S-Tier Behavioral Designer’s Guide
In the 1970s, Daniel Kahneman assembled a team in Jerusalem to write a textbook on judgment and decision-making.…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: China Supply Reflex 2026
China can command factories, rail, and whole industries into existence. The Supply Reflex Trap explains why it cannot…
Belbin Team Roles: The S-Tier Behavioral Designer’s Guide
Through the 1970s, a researcher at a British management college ran the same experiment on repeat: assemble a…
10,000 Hours of Play by OP Hero: James Clerk Maxwell
The Scottish physicist who unified electricity, magnetism, and light, mapped through the 10,000 Hours of Play 6-Step OP…
The Minimap Method: Skim-Proof Documents for the AI Age
The Minimap Method, created by Yu-kai Chou: read only the bold lines and you have the whole argument…
Nationcraft Analysis: Haiti Ballot-First Trap 2026
Haiti set a December 13 vote while gangs hold 90% of the capital. The Ballot-First Trap: why ballots…
Nielsen’s 10 Usability Heuristics: S-Tier Behavioral Designer’s Guide
Jakob Nielsen's 10 usability heuristics, the 1994 factor analysis behind them, the evaluator effect the design world keeps…
10,000 Hours of Play by OP Hero: Marco Polo
How Marco Polo turned 24 years on the Silk Road into a book that outlived him, read through…
Post-GLP-1 Motivation Design: The 2026 Reset
GLP-1 drugs rewired half the assumptions built into fitness, diet, and behavior-change products. What Octalysis-informed motivation design looks…