10,000 Hours of Play by OP Hero: Wangari Maathai
Wangari Maathai planted a movement: 30 million trees, a democracy fight, and a Nobel. Her full 10K HP…
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The Blog
Ideas on motivation, behavior & design.
Deep dives on the psychology behind why people do what they do — from Yu-kai Chou, creator of the Octalysis Framework. Pick the topic that matters to you.
Nationcraft Analysis: Mexico Borrowed Calm 2026
Mexico's homicide numbers are falling while the state rents its calm from cartels, truces, and US prisons. The…
Lewin’s Change Management: An S-Tier Behavioral Designer’s Guide
Kurt Lewin never packaged a three-step model, and the metaphor he actually used was a river. What he…
Foot-in-the-Door Technique: An S-Tier Behavioral Designer’s Guide
Agreeing to something tiny makes people far likelier to agree to something enormous. The 1966 studies, the incentive…
Agentic Commerce: Designing for Buyers Who Aren’t Human
74% of shoppers would trust an AI agent over their best friend to buy for them. Only 12%…
10,000 Hours of Play by OP Hero: Eliud Kipchoge
1:59:40 was the headline; the build was the story. Eliud Kipchoge's Game, Attributes, Roles, Skills, Allies, and Quests,…
10,000 Hours of Play by OP Hero: Osamu Tezuka
Astro Boy, Black Jack, and a 1973 bankruptcy: the 6-Step OP Hero build behind the God of Manga's…
The Planning Fallacy: An S-Tier Behavioral Designer’s Guide
In the 1970s, Daniel Kahneman assembled a team in Jerusalem to write a textbook on judgment and decision-making.…
Nationcraft Analysis: China Supply Reflex 2026
China can command factories, rail, and whole industries into existence. The Supply Reflex Trap explains why it cannot…