How Digital Payment Transforms Customer Loyalty Programs

Digital Payments Transform Customer Loyalty Programs

A Guest Post by TechnologyAdvice.com

At the Intersection of Loyalty, Digital Payments, and Mobile Apps

Barry Kirk and Ashley Tate, VP of Loyalty Strategy for Maritz Motivation Solutions and Director of Marketing for BigDoor, respectively, were interviewed by Clark Buckner, podcast host for TechnologyAdvice. In this interview summary excerpt, Kirk and Tate discussed digital payment options like Apple Pay and Google Wallet and how these transformative technologies will change customer loyalty programs.

The Convenience of Digital Payments in Loyalty Apps

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How Gamified Badges Can Be Effectively Used

A Guest Post by TechnologyAdvice.com

In this first installment of our Business Technology Whiteboard video series, you’ll learn:

Codecademy has instituted gamified badges to great success, with different badges representing mastery in different coding languages. And here’s why these two systems are successful: they use badges as recognition for true achievement. These badges aren’t awarded to the person who shows up to work earliest the most days in a row; they represent weeks and months of work.

If you’re looking to use gamified badges to engage your employees make sure the badges actually mean something. This technology is only effective if it represents actual accomplishment, like the writer who creates the highest converting content, or the sales representative who closes the most difficult leads.

TechnologyAdvice.com provides coverage content on gamifying sales programs, customer loyalty solutions, employee engagement platforms and much more. Also, be sure to check out their Technology Conferences Calendar.

Guest Post: Octalysis Analysis of “Momentum”

Momentum Logo by Mindbloom

An Octalysis Analysis of Momentum – The Journey

Today’s Octalysis Analysis is brought to you by our very own Octalysis Explorer, Mike Finney! 

Note-taking can be boring. Many times one starts a personal journal and then stops because it is not fun and thus not sustainable. Momentum takes a boring note-taking task and turns it into something meaningful, beautiful and fun!

Core Drive #1: Epic Meaning & Calling

Octalysis Score: 3

As part of the Onboarding phase, a screen launch image introduces the vision. The vision is “Your positive life experiences, moving you forward!”

A player’s quest is to “Ride the wave of your positive life experiences” by collecting them. The hot-air balloon soaring through the sky is fueled by his positive moments. Since the vision of the app is to help the player see himself in “… a more positive light…”, the player is on board with the vision of long-term happiness and is motivated to enter in a few notes.

The developer, Mindbloom, wants the player to have a long-term relationship with this intrinsic value app. To kick off the relationship, they want the player to enter in an uplifting note that is happy, reflective or something similar. In Hook Model terms, the developer wants the player to take action by entering in a note which also serves as an investment in the product. This will load the next external trigger which is a notification. The notification will fire when the balloon runs out of fuel and lands on the ground.

What follows the launch image are three introductory screens which says how to use the app and succeed. See “How To Use Momentum” figures below:

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Can Playing Video Games Increase Your Intelligence?

From the perspective of a conventional grown up, video games may be fun but they are a waste of time. They cause young men and women to sit on the couch for hours on end staring at a screen, completely immersed in another world devoid of all useful (i.e. productive) benefit. Players become addicted to these games while slovenly sliding into obesity, overall laziness, and unproductive lifestyles. They might even become aggressive and antisocial. Gasp!

However, if you have been following this blog, you are probably well aware by now that there are many examples where games are being used for good and healthy purposes. Other game designers have noticed this as well: brain games for the elderly may indeed have many benefits. In general, for every negative in life, there is usually a positive, a silver lining so to speak. It may not be immediately obvious but if you dig around a bit and look at it from a different perspective, the benefits can usually be found.

Although video games are a form of self indulgence, they often provide unique and engaging environments that train players to think fast and resourcefully. With the right design and mechanics, they can facilitate learning and tap into diverse levels of cognitive thinking and problem-solving in ways that are not as easy to achieve with books and other forms of media. Research has recently come out investigating the positive potential of video games to better harness our cognitive capabilities to shape the brain in new and powerful ways.

Exploring New Ways to Harness Video Games

Last year, Nature published an article by two researchers, Daphne Bavelier of the University of Rochester and Richard Davidson of the University of Wisconsin-Madison, who were exploring new possibilities within game development to improve mental functioning, learning and to even strengthen emotional intelligence.

Their work was welcomed with open arms- Bavelier and Davidson even led a meeting at the White House attended by entertainment media experts and neuroscientists to discuss applications in interactive technology to better understand brain functioning and to enhance the overall well being of individuals, young and old alike.

Within the Nature article, they implored game designers and neuroscientists to develop new types of games that would improve overall psychological health. They specifically were keen to focus on these areas:

  • Behavior
  • Lowered anxiety
  • Heightened attention
  • Empathy

While game enthusiasts and proponents of gamification believe in the power of well designed applications to do extraordinary things (e.g. enhance enterprise efficiency and creative learning for kids; garner tangible support for charity causes; and even help rescue teams with natural disaster rescue efforts), it is exciting to see that the scientific research community is also embracing the idea of redefining society’s negative perceptions of games by advancing innovative design. In doing so, they are coming up with some interesting results on the ability of games to increase intelligence (within specific areas). Here are a few examples:

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