I was very lucky that the Founder/CEO of HTC Cher Wang has read my book on gamification before, and wanted to explore a variety of ways I could help the Taiwanese-based company. In 2020-2021, I took up roles such as Head of Digital Commerce, Head of Creative Labs, and also managed the North America marketing teams, pushing out some of the highest tier VR Headsets in the industry.
VR Social Ambassador Work for VIVE and our designed ARG
More recently, I shifted my focus on being a Social Ambassador, working with social media and social infuencers/innovators.
We recently launched a gamified ARG (Alternate Reality Game) that involves solving a lot of online puzzles and riddles (such as converting music notes into map coordinates, or deciphering a poem about celestial stars arguing about who is the brightest). All of this leads to an amazing giveaway prize where a few lucky/creative winners will travel to a 5-Star Hotel and experience the highest-end VR HTC VIVE has to offer.
At the same time, I was interviewed by an influencer in the VR world – Eric for President. I talk about HTC’s attitude towards the community and my view points of the VR world.
The digital market in the United States has gone from strength to strength over the last few years. COVID-19 has only strengthened the resolve of companies to nail down user engagement in the current remote work and digital world.
The Octalysis Group has capitalized on this opportunity and has built up an extensive client list, from Fortune 500 companies to innovative Start Ups. But we have only just begun and are looking to double down our efforts on getting the leading Behavioral Science and Gamification Framework in front of companies that need it the most.
Therefore, we are actively looking for a Business Development Lead for the United States market.
What we are looking for:
Interest and some understanding of the Octalysis Framework
Experience in Sales and Business Development (including cold calling managers in large companies)
A proven track record of building and deepening markets
Fluency in English (verbal and written)
What we offer:
An opportunity to work in the leading Gamification Consultancy worldwide; and with Yu-kai Chou and our amazing team of Octalysis experts
Now that we have covered the different implementation methods for gamification, we will explore the various applications of gamification in several industries.
In general, the majority of my clients represent four fields that I consistently see innovating time and time again, indicating a tremendous amount of application and growth in these sectors:
1) Product Gamification
Product Gamification is about making a product, online or offline, more engaging, fun, and inspirational through game design. Most companies struggle to create products that customers fall in love with, continue using, and passionately share with their friends. Some of these products have great “functional” purposes, but don’t focus on the motivation and Core Drives of their users.
In a previous era, consumers didn’t have adequate information and were accustomed to slow gratification. Along with immense barriers for starting new companies, it was not as detrimental for a company to simply assume that customers would use their products – provided that they were marketed correctly. However, people today are spoiled with instant gratification through the Internet, with immersive empowerment and real-time feedback through games, and the constant connection to their social network. Your users, customers, and employees are becoming less tolerant of badly designed products that do not take into account their motivations, especially when they have a variety of competitive alternatives they can choose from.
Status Quo Sloth of Startup Adoption
Many corporations and startups excitedly tell me, “Our product is great! Users can do this; users can do that; and they can even do these things!” And my response to them has been, “Yes, you are telling me all the things your users *can* do. But you have not explained to me *why* the user would do it.”
That’s the problem with a majority of company products – great technology and functionalities, but no traction. People don’t have a reason to go out of their way to use the product. Sometimes, a startup founder tells me, “Hey, Yu-kai, there’s no reason why people wouldn’t use our product. We save them money, we save them time, and we make their lives better.” On lucky days, customers themselves would even say, “Yeah, there’s no reason why I wouldn’t use your product. It saves me money, it saves me time, and it makes my life better. I’ll definitely sign-up sometime tomorrow.”
For those who have run startups or launched products before, you know the crucial part of the entire phrase is the ending. When people say they will do it “tomorrow,” more often than not it means “never.” This is because at this point they are motivated by Core Drive 8: Loss & Avoidance, and specifically by something I call Status Quo Sloth (Game Technique #85) – they are avoiding a change in their habits and behavior.
Remember how we talked about how Gamification is actually Human-Focused Design learned from decades, even centuries of game design experience? When you are launching a new product, its motivational standing is very similar to a game. No one has to play a game. You have to do your taxes; you have to go to work; and you really should go to the gym. But you never have to play a game, and let’s be honest, oftentimes you shouldn’t.
Because games have invested an amazing amount of creativity, innovation, and resources into figuring out how to get people to want to spend more time on them, there are definitely many great lessons you can learn from games for your own products. The key here is to make a product so exciting that customers become obsessed with using your product and are compelled to share how exciting their experiences were to their friends.
Limited Sales Week (Ends Sep 27): Order Team Octalysis Jerseys and the Octalysis Framework Pillow
Ever since I posted the picture of me wearing our Team Octalysis Jerseys, people have been asking me how they could get one for themselves. Even though this was meant for our own team members, we received so many requests that we decided to make it possible for Octalysis fans to get one.
Since we are ordering a few more Jerseys for our new members, we are letting people order one so we can batch all of them together.
These Jerseys and Hoodies are of course not cheap, as they are fairly quite high quality. It will also have your personalized name or gamer tag on the back.
Each jersey is 50$ normally and each hoodie is 65$. Again, they will be customized to your name or GamerTag on the back, whatever you choose.
Here are sizing references:
This is what it looks like on an average Joe – completely relatable instead of the super pro models.
A Great Addition: The Octalysis Framework Pillow!
Ever felt that the Octalysis Framework is a bit too involved and you just wanted to sleep on it? Now you can. With the Octalysis Framework Pillow, you can absorb Octalysis magic when you are asleep, and you can peak at the answers when you wake up.
Great for bed-time conversations with your spouse and putting your toddlers (and spouse) to sleep.
It also works on your couch where you can impress all your guests with your amazing Octalysis knowledge as you tell them all their life choices were done through Extrinsic/Left Brain Core Drives, and they need to shift to Core Drive 1 and 3 to be happy.
Since even the shape are custom made for our needs, these pillow are even more expensive at $130 a piece. Only invest if you want your kids to grow up into geniuses or you feel proud of being a behavioral nerd.
Back in 2003, I had an epiphany that changed my life. I had just quit playing Diablo II and I felt a rush of emptiness.
I spent thousands of hours becoming strong in a video game, but once I was done with the game, all that disappears. I’m still at the same place in life.
It was then when I went on a life journey to make games more meaningful towards our real lives.
At the time, I had considered two options:
Option 1: do what was considered “Gamification” (in today’s terminology)
Option 2: do what was considered “Esports” (in today’s terminology)
Both of them were relevant in my quest of making real life better through gaming (and ensure that playing games wasn’t a “waste of time.”).
The Non-Existent Esports Industry
Back then the esports industry didn’t exist, besides some serious matches of Starcraft in South Korea.
It was just more of a vision for me where, if videos games could be like a real sport such as Basketball, then there would be a real economy and ecosystem around it (Managers, Players, Coaches, Media etc.), and playing/studying games all day long suddenly became very productive.
It wasn’t unfathomable (despite sounding crazy to everyone I talked to – they thought I was just creating more excuses to play games). “Real Sports” like Basketball and Football are basically just games that people played for fun. But when enough people enjoyed playing and watching the game, it sets up a whole economy of ticket sales, advertisers, staff, dedicated venues, and cultural change.
It becomes “legit” and is no longer “just a game.”
As you probably know, I ended up choosing the Gamification path. As a result, I became a leading pioneer in the gamification space and am running many of the biggest gamification initiatives in the world (consulting company, the education platform Octalysis Prime, FB community). It worked out quite well for me, and I live every day of my life as a passionate gamer. Even Blizzard has sent their game designers to my workshops to learn about the Octalysis Framework.
But I sometimes can’t help but think about the other choice I didn’t make. If I chose to go down the esports path, I would also become an early pioneer in esports and today I may be running some of the largest esports infrastructure entities in the industry (I’m realistic enough to know that I wouldn’t become a pro-player myself). That would be tremendously fun too.
The two passions meet
Luckily, because of how strong my gamification efforts are doing, I suddenly have the unique opportunity to go down the path I didn’t take.
We have now sponsored a team in the Heroes of the Storm Global Championship (HGC), the premier Heroes of the Storm competitive league from Blizzard Entertainment. Our team “Team Octalysis” (formerly Team Twelve) is currently a Top 3 Team in North America.
Team Octalysis has 5 amazingly hard-working players, a great team manager, a coach/game analyst, and media members – all there to support competitive play at the highest levels, engage the fans, and spread a little bit of Octalysis love.
Team Octalysis is officially competing in the HGC, where eight teams in each of four regions compete every week to qualify for international tournaments and a shot at a world championship.
Every weekend, you can tune in on Twitch.tv or the HGC Website to watch their competitions, support Team Octalysis, and muse over obviously-less-talented teams fight each other.
The Octalysis Group loves putting design challenges to our larger gamification community because we know a movement is growing around Human-Focused Design and we want to tap into the potential of many designers and thinkers in this community. After the success of the Food Heroes Octalysis Design Challenge, there will surely be more design challenges on the near horizon.
The design challenge was arguably the hardest The Octalysis Group has designed yet. Entrants were required to show demonstration of Octalysis Gamification as well as submit a Strategy Dashboard, Octalysis Ideation/Brainstorming, and visual deliverables such as Concept Wireframes/Storyboarding.
Mayur Kapur was drawn to the challenge after being a fan of Yu-kai Chou’s work for several years. He saw the past work The Octalysis Group did with Food Heroes and JUCCCE and also saw the promise in future work with the Food Heroes program in China. The Food Heroes mission is both about sustainability and making the planet a better place, but also in creating agents for that change in the children we are raising today. And it all starts with the food they eat, and the food their parents eat. The idea is simple but powerful, educating children to take responsibility for what they eat and also for their bodies and health will make the world a better place in the present and in the future.
Mayur learned from previous entries to the Habitica Design Challenge (see Ivan Milev’s Habitica Design Challenge submission) as well as the SuperBetter Design Challenge to ensure his design proposal fit the needs and quality required by The Octalysis Group but also by the Food Heroes team. The Food Heroes team provided several informational interviews to give background on their extensive goals, including specific obstacles to overcome. After all, the winner of the challenge would be able to contribute to the Food Heroes continuing goals of implementing 1) Teacher training to millions of teachers; 2) A 12-month subscription box with food education elements.
The potential impact of such a design challenge was also something Mayur was eager to contribute to, and his expression of this desire was a great start to the interview call with the Food Heroes team. Mayur clearly wanted to win the challenge, and had passionate responses to all questions which showed the depth of his 30+ slide presentation and design but also the detailed and methodical nature of his thought process.
There is so much great free content out there, but the majority of it is for beginners. If you’re ready to take the next step in your journey and truly transform your life with a passionate community, Octalysis Prime is the ultimate place to be.
For today’s launch, Yu-kai has already created over 300 exclusive educational videos, a gamified platform that tracks your Core Drives growth while unlocking new powers, and a direct way to connect with him via regular Office Hours.
Everything Yu-kai Chou has Learned
Since Yu-kai’s goal is to pass on the entirety of his knowledge via a Gamified Platform, Yu-kai will cover everything from the most advanced knowledge in Gamification Design (he was elected #1 Gamification Guru by top organizations multiple times), Behavioral Science (the backing of his Octalysis Framework), Entrepreneurship (Yu-kai has started many companies with industry-recognized successes), and living life effectively (Gamifying Productivity, Wellness, Education).
Exclusive educational videos not available anywhere else
Watch hundreds of educational videos developed by Yu-kai Chou at your own time and pace. As you watch the videos, various Core Drives will grow and unlock new powers within Octalysis Prime (ranging from Leveling Up Faster, Opening the Daily Chest more than once a day, to lowering your monthly payments by 40%!)
Connect personally with Yu-kai Chou
Companies pay tens of thousands of dollars to invite Yu-kai to speak to their employees and get their questions answered. When you join Octalysis Prime, you’ll get to connect with Yu-kai during live Office Hours or in the Slack community.
Live Office Hours with Yu-kai Chou
Got a question or need advice? Then join the Office Hours with Yu-kai Chou that are held multiple times a month during convenient times for members located all over the world.
During Office Hours, Yu-kai answers personal questions of his past and lessons learned, gives advice on member work or personal project/decisions, looks at designs and interfaces while sharing how to improve the user experience. Everything corporate clients get during Paid Consulting would be covered in Office Hours.
Slack Yu-kai Chou some questions
Prefer chat over video? Slack Yu-kai Chou a message at any time and he’ll respond back with an answer. Of course, unless the passionate community of Octalysis Prime charter members don’t beat him to it.
You’ll absolutely love the community, and I trust that you will become an inherent part of why others would love it too!
Octalysis Prime has been my most important project, allowing me to share the entirety of my knowledge (in gamification, behavioral design, entrepreneurship and life in general), while showing the world how a good CD3 gamification platform can be done.
Of course, it is still in the preliminary days, and right now this is an MVP (Minimum Viable Product). However, we already have 200 vibrant members in the community with over 300 educational videos created (I put A LOT of time into this…and I’m still creating 2-3 videos a week!).
Many members have even found dream jobs (working at The Octalysis Group, Music Educational Company, Accenture, and more) with the support of Octalysis Prime.
I want this to be a truly transformative experience – so every member can look back at their Pre-OP days and wonder how they managed to get by without the knowledge, skills and connections (not to mention passion) that they now take for granted.
And none of this is possible without you.
You are the reason why I could do this. With you on board, we are literally making history in the Gamification and Education Platform Industries. Lives will become better and societies improved because of it (I am not using a hyperbole – I’ve already seen it happen!) For this, my entire team and I thank you for it.
Even though Octalysis Prime is a $50/mo experience (MUCH lower than tuition for any college course but potentially much more impactful), I believe it will be a transformative investment for you. Out of all the investments available (including Bitcoin!), investing in YOURSELF is the only way to guarantee Lifelong Returns and Dividends. (For instance, there are a few books that I read that helped me or my company make AT LEAST $100K – $200K more…and that knowledge will keep on applying for the next 50 years!)
So here is my invitation to enjoy the Island experience. Learn as much as you can from my educational videos. Bond with as many members as you can in the Slack Community, and see your life transformed into breakaway success.
I hope you have the Most Epic 2018 Imaginable. With Octalysis Prime, I will be there alongside your journey. Prime On!!
Start your Gamified Transformation today
Join the community of hundreds of dedicated, passionate professionals and learn how to use Octalysis, Gamification, and behavioral design to improve your personal and professional life.