Using the 8 Core Drives to Make Seriously Fun Lifestyle Changes

This guide is a culmination of study by Erik van Mechelen using the 8 Core Drives of Octalysis to improve his life. Based on the Octalysis framework by Yu-kai Chou.

How to Add Epic Meaning and Calling into Your Lifestyle Design: Lifestyle Gamification Examples 1/8

This series is written by Erik van Mechelen, based on the Octalysis framework by Yu-kai Chou. 

 

Gamification in your life

Yes, gamification can be used to improve your lifestyle.

You’re probably already doing it. If you’re a parent helping your child with homework, you’re helping your son or daughter be the best they can be because you believe in education to change their life.

Gamification, depending on how you define it, is essentially positive psychology combined with game design. Throw in a bit of behavioral science, motivation, and design and you have a working definition of gamification.

Yu-kai likes to call this human-focused design (not to be confused with IDEO’s human-centered design).

This contrasts function-focused design (this chair is for sitting, nothing else).

Because human motivation is complex and complicated, we need to account for the various drives that play into it. Why do we want to move towards something better? Or away from something worse? Because we want what’s best for our life. Isn’t it as simple as that?

Simply stated, perhaps. But creating a life is what we are all doing and aim to do each moment of our day. How well you execute or live within the framework and models you’ve constructed (whether internally or externally) give you some experience on the spectrum from suffering to satisfaction.

In Yu-kai’s Octalysis framework, there are 8 Core Drives (and one hidden Core Drive) to behavior. If none of the drives are present, there is no behavior.

In this series, I’ll take each of the Core Drives one at a time to give you a detailed look at how each contributes to lifestyle and how you can apply more or less of each into your lifestyle design to improve your life satisfaction.

Ready to get started with Core Drive 1: Epic Meaning & Calling?

Yes? Good, me too!

How Core Drive 1: Epic Meaning & Calling effects your lifestyle

Here’s a short definition of Core Drive 1 from Yu-kai’s “Actionable Gamification: Beyond Points, Badges, and Leaderboards”

Epic Meaning and Calling is the need or the urge to be a part of something much bigger than just yourself. When this drive is activated, participants choose to be members of your system and will take action not because it necessarily benefits them directly, but because it turns them into the heroes of the company’s story.

So how can this be applied to lifestyle gamification? Let’s take just the first line…

Epic Meaning and Calling is the need or the urge to be a part of something much bigger than just yourself.

That’s all we need. Something bigger than just yourself. And something bigger than yourself. Examine the work you’ve done today. You’ve probably done something bigger than yourself on multiple occasions.

All we’re doing now is approaching lifestyle with the same mentality. How are you organizing your lifestyle to account for something beyond just yourself?

What’s more, Core Drive 1: Epic Meaning & Calling is White Hat and can produce long-lasting reward loops.

An obvious starter example: Volunteer and Charity

It’s easy to understand how volunteer work and charity often derive from Core Drive 1: Epic Meaning & Calling. Whenever you feel the urge to help others without expectation of return, that is, to GIVE, you are embracing compassion and giving. This sharing of your time and exercise of compassion and process of giving helps another individual or your community or even society (something bigger than yourself).

One aspect to notice. What other drives are present when you partake in volunteer and charity work? Usually CD1 is not the only drive present (CD5 is a common). Volunteer groups deliberately incorporate CD2 and CD5 to make volunteering more enjoyable.

The real test of if something is primarily driven by CD1 is if you would incorporate an activity into your life (for a larger purpose) WITHOUT recognition from friends or prompting from others.

A personal note on volunteerism

I do Reading Partners in Minneapolis, MN. I love it.

I like what Jordan B Peterson says about driving toward a better life. For yourself, for your family, for society, and for the world. When your actions improve each of these circles, the behavior feels optimal.

To apply this thinking and consider why the volunteerism feels so good: When I help a 3rd grader reading at a 1st-grade reading level, I’m helping myself be a better teacher, helping the child improve his reading ability, helping his community in the long-term be more literate, helping him be a stronger member of society.

In Adam Grant’s Give and Take, Grant cites research in Australia showing 100 hours is a “magic number” for volunteerism. Below 100 and one could feel more of the positive impact/reward. Above 100 though, and the individual moves toward burnout.

Interestingly, I do 2 hours a week (3 if you count driving time).

Yu-kai’s shift to Octalysis Prime

I don’t know this for sure, but I sense from my interactions with Yu-kai that part of the reason he has shifted to developing content for Octalysis Prime is because it has the potential to fulfill a larger Core Drive 1: Epic Meaning & Calling imperative for him. If he gets the change to improve lifestyle and workplace outcomes for people, and those people’s lives change so they can change the world, then Yu-kai has changed the world himself.

This is a different focus to his traditional design emphasis in his gamification consulting business.

Editing book for Vasco, 3x tech founder, about the dark side of founder psychology

I recently started content editing and collaborating with Vasco Patricio, a 3x tech startup founder from Portugal.

The opportunity gives me the chance to improve the following:

  • personal, improve my editing and writing and critiquing
  • startup founders, improves quality of life for startup tech founders, prepares the ones that will and dissuades those that aren’t cut out, and prevents suicide for those that are considering it
  • startup ecosystem, adds to growing concern and conversation, the truth that media or the industry won’t share… suicides are UP
  • the world, startups generally add innovation and can change the world, and this will be part of that conversation

In conclusion, your meaning ACTUALLY needs to matter

Some people do charity because they feel others will look down on them for not doing it.

This occurred in my team at Target. People would shrug and go because it was a team event. This even happened to me. I would have rather done a reading volunteer event than a food-packing event.

In essence, some of my team weren’t doing the volunteer event because they wanted to plant trees and regrow Minneapolis parks/wildlife areas, but rather because they felt compelled by CD5 and CD8.

ESPECIALLY when we’re talking about your LIFE, you best not bullshit yourself. You need to think really hard and feel out your emotions and reactions.

Start from first principles if you can. What would make a better life for me? For my family? For my community? Society? The world? Then build epic meaning & calling into your day-to-day.

When I took a few moments to answer these questions (using the Future Authoring program), it became very clear which epic meanings mean most to me and what I’m called to do. The beauty of our world is that there are many epic meanings and callings out there to pursue.

In life, you must do what you cannot not do.

How to Add Development and Accomplishment into your Lifestyle Design: Lifestyle Gamification Examples 2/8

This series is written by Erik van Mechelen, based on the Octalysis framework by Yu-kai Chou.

A reminder about Core Drive 2: Development & Accomplishment

I like how simply Yu-kai puts CD2 in his book:

Development & Accomplishment is the Second Core Drive of the Gamification Framework Octalysis.

This is the Core Drive where people are driven by a sense of growth towards a goal and accomplishing it.

He also uses an example from the early days of social media to describe how bells and whistles weren’t working as people expected. Points, badges, and leaderboards were the vanity metrics of online publishing:

What most people didn’t recognize then was that social media is much deeper than simply possessing and posting on profile accounts. That’s just the outer shell of its influence and impact. We now know today that great social media campaigns focus on how to create value for the audience by sharing information that is insightful and engaging; has a personal voice; engages and sincerely interacts with each potential customer; and much, much more.

In essence, the beauty of social media was in how you designed and implemented a campaign, not in the bells and whistles you’ve used. It was the informal and formal dialogue you had with your community that ultimately taps into the platform’s unique possibilities.

There’s quite a bit more to consider, especially when considering how to use CD2 in a lifestyle design, but first let’s look at what not to do from a real-life example…my own.

The vanity metrics of writing

“Write everyday” is advice many writers will give new writers. If you’re not writing, how can you be improving. Writing frequently is surely a viable (if not the best) path to being a great writer.

This is good advice up to a point.

I followed this advice and kept word-count goals. I felt pretty good about my streaks of weeks and months of writing every day.

But nothing really happened. I wasn’t getting that much better at writing just by typing. I sought advice.

Then I realized it depends on what you mean by writing.

Because the next piece of advice that hit home was this:

All writing is rewriting.

In order to rewrite something, you must have written something. I slowly started to understand that speed of writing mattered so much less than my ability to write well and then pick apart what I’d written to improve it even more.

I felt foolish for writing 10,000 or even 15,000 words in a single day (and being proud of it). Once, I wrote 17,000 words in one day and thought I was some sort of writing god.

But typing does not equal being a better writer or a better storyteller, two aspects of being a great novelist.

Kids don’t care either

In the last post in this series about Epic Meaning & Calling, I wrote about my experience doing Reading Partners.

In the classroom, there is a list of names and star stickers for each time a student returns with their take-home book.

One of my students has a single star. Only one. By the way, he got it because everyone gets a sticker to start the year. He has never brought a book back. I have some guesses as to why, but lets at least say this:

The star stickers, no matter how shiny, are less motivating than however else he is using the book. 

Adding CD2 into your life

Development and accomplishment is easy to understand because it easily fits into narratives and stories we tell ourselves and others throughout the day.

Your spouse is taking off in the morning and asks, what is on your list today? Then you list off some projects you’ll tackle. At day’s end, you’ll talk about what you did or didn’t do. The story of your day. You might even attach significance or mood to whether you accomplished these tasks.

Someone who obsesses over the accomplishment piece is likely an Achiever (in the Player Type model) and might be overly concerned with accomplishment. This is usually the person who makes the occasional or frequent mistake of “being busy” instead of doing things that matter.

Yu-kai echoes this in his book:

However, just because you see progress towards something does not mean you feel accomplished.

The key to Core Drive 2: Development & Accomplishment is to make sure users are overcoming challenges they can be proud of.

Jane McGonigal, renowned game designer and PhD in Performance Studies, defines games as “unnecessary obstacles that we volunteer to tackle.”

McGonigal points out that the challenge and limitation is what makes a game fun. For example, if golf were just a game with a goal without any limitations, then every play would just pick up the ball and put it into the hole. Everyone would score high, and everyone beyond the “putting a round peg through a round hole” game will probably not be very engaged.

Actually using CD2 effectively

I previously wrote about Moti, which is basically an environmental cue robot. Their core concept is to use the robot as an environmental cue to trigger CD2-related behaviors, such as beginning a yoga session or picking up the guitar to practice. Becuase the robot lives on, say, your living room coffee table, and verbally reminds you of these things (and gives rewarding murmurs) it also serves as an environmental cue just by being there in the room.

This example of environmental cues got me thinking about routines.

Routines

It is no secret that routines matter a lot to actually getting things done. This is true in lifestyle design as well. Try typing “morning routing” or “evening routine” into a search engine and you will have no trouble getting advice.

The key is to start from first principles for YOU. What are one or two things that would make your lifestyle better, for YOU?

My girlfriend and I use Wunderlist to track our household chores and nice-to-haves around the apartment. It’s fun because we can take care of things for each other regardless of who added them to the list.

(I previously wrote about designing a chores app over here.)

Designing a reading routine

A personal example:

One sure-fire way to ensure I read fiction is to read in-progress work from peers. In 2016 I created a writing feedback community for speculative fiction writers. We share short stories and give feedback.

I now take part of two mornings per week to give detailed feedback. It’s impossible to do so without having read the short story or novella or section of the novel they posted.

I love reading, but I don’t always jump to do this work. So I’ve simply put it on my calendar for two mornings a week.

And Goodreads

For my larger reading goals, I use Goodreads. Between Audible, Scribd, the Kindle app, and print volumes on my bookshelf, I read a lot. Some would count this as work, and sometimes it is, but my reading time is often between two and four hours per day. If you read the first article in this series, you’ll find for a variety of reasons that reading fits into my epic meaning & calling in storytelling.

Even though I would read even if no one cared what I read and no one was watching, Goodreads is a simple solution to help me track what I read. It gives me progress bars and reading goals which I can update daily or weekly. This has proved a good bonus to my desire to read by making it even more enjoyable to read and complete books and gain knowledge from them.

To-do lists or to-done lists?

Our bodies do things without our attention. Our physiology and our emotions and even ideas that arise are automatic.

Then we respond.

This is easy to understand. But what do you do with this reality? How can you harness this understanding to get better moment to moment experience and long-term results?

I’ve never done well with to-do lists. They either spiral out of control like a massive brainstorm (braindump) or I get part way through the list and don’t see the reason in doing the second half, either for lack of motivation or because the second half of the list seems insignificant.

For me, writing down what I did is powerful, and more powerful than what I aim to do.

It helps me avoid thinking:

Look at all this stuff I didn’t do.

Instead, I give myself permission to be “unfocused” for three minutes to do a mini blog post about a “random” topic. That random topic could lead to a new follower or a business deal. Actually, a “random” blog post on Article Bunny was how I met Jun Loayza and eventually how I met Yu-kai Chou. If I’d stuck to my to-do list I wouldn’t have taken the 4 hours to take the opportunity as my dad likes to say “when the iron was hot”.

Consider rewards, extrinsic, and intrinsic

From Nir Eyal we know we can put ourselves through trigger, action, reward (variable), investment cycles. If you’re trying to add habits or institute new morning routines, this CAN work.

Also consider B. J. Fogg’s model: behavior = motivation + action + trigger.

The type of reward you give yourself matters. Will the reward make you feel good in the long-run? This is something to watch. To see if your behavior is changing for the better.

You can also implement negative rewards, which can work in the short-term as experiments.

My experience is I prefer to shoot for positives than avoid negatives. But life is usually a bit of both.

Extrinsic vs intrinsic for CD2

Yu-kai usually describes CD2 as extrinsic-focused, but I want to mention something about the intrinsic side of it as I view the framework.

Let’s take a day where I have physically moved backwards in my novel-writing. I’ve noticed some big problems in a scene sequence and will have to remove a character. I’m actually going to have to do more work before the scene sequence is “done” again. This process removes the accomplishment that I might have had the previous day, ie completing that scene sequence. However, there is some intrinsic development of noticing that problem, because my UNDERSTANDING of storytelling has increased. This is not a tangible understanding…it is only my subjective view about my own understanding of a very untangible thing. In this way, I can feel GREAT about moving backwards on a goal so long as it is balanced by the intrinsic development reward. I’m a better storyteller because of that breakthrough, so will write better stories and story parts and scene sequences from here forward.

A note on encouraing others (and father-son relationships)

A different example:

My dad in retirement sails more and plays golf more. His golf score doesn’t always improve. It moves like the stock market or a rollercoaster, rising and falling. He complains about this because it doesn’t feel like he’s getting the CD2 when his score is worse than the day prior.

I usually start by pointing to his trend, which is downward and a good thing in golf.

But even IF his score trend was worse, could it be that his swing has improved? Tiger Woods famously changed his coach and swing, but it took another 2 years for him to get back to his typical scores in tournaments. But the swing itself was objectively better for his overall game.

Embrace the journey

Enjoying the downs as well as the ups is key, I think. It’s hard to have one thing without the contrast of the other. But actually enjoying the down parts can give you even greater gains. Instead of frustration, we can enjoy the downs and get value from them to make the ups even better when they come.

Watch out for vanity metrics or vanity CD2.

Look for the intrinsic even with CD2, and think holistically about your lifestyle design. What small behavior or routine or habit can you try to build which will help everything else? (Yes, that’s a Halo Effect.)

Continue reading Using the 8 Core Drives to Make Seriously Fun Lifestyle Changes

How to Create a Gamified Chore App with Octalysis

This article was written by Contributing Writer Erik van Mechelen.

Kids don’t like chores

Getting kids active and participating in household chores has many benefits, but have you ever had trouble persuading your kids to help out around the house?

I know as I kid I wasn’t easily persuaded to do things that weren’t my idea. In Gabon, when I was four, my parents couldn’t even get me to try a single slice of pizza! (Eventually, I tried it and thought it tasted amazing.)

Chores felt like work, which was worse than homework. I’d finally finish my homework, be ready to play, then BAM, my mom or dad would show up with a chore to do. (Chores often are work.)

My guess is a lot of parents don’t bother with getting their kids to help out with household chores. These parents probably have excuses like:

  • “Too much effort to keep them motivated.”
  • “The kids will just whine and complain.”
  • “It will be faster to do the chores ourselves.”

But these parents are missing a great opportunity to implement lifestyle gamification to motivate and reward their kids for helping around the house. Busy parents, take note!

Continue reading How to Create a Gamified Chore App with Octalysis

Why You Should Create Year-END Resolutions

This article was written by Contributing Writer Erik van Mechelen. 

Why You Should Create Year-END Resolutions

Have you started thinking about your New Years’ Resolutions yet?

If you haven’t, you’re likely to be tempted by the torrent of articles written this time of year on the subject.

But you know better.

New Years’ Resolutions don’t really work.

I’ve been talking with Yu-kai, and he prefers something different: Year-END Resolutions.

In this post, I’ll:

  1. Take a moment to summarize why New Years’ Resolutions don’t work.
  2. Explain what Yu-kai means by Year-END Resolutions
  3. Show you how to get started (and finished) with those actions before Jan 1, 2017.

Let’s go.

Continue reading Why You Should Create Year-END Resolutions

One-Two Punch and the Uppercut: The Art of Cold-Emailing

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Cold-Emailing is frustrating

Have you ever had the frustrating experience where you emailed someone you didn’t know very well, and never got a response? Feels pretty bad right? No one really likes cold-emailing, but in order to strive for more opportunities that wouldn’t regularly show up at your door (customers, mentors, advisors, investors, etc etc), you are often required to contact people you’re not already buddies with.

But what if they don’t respond? Should you email them again? But haven’t they already implicitly rejected you by not responding? Aren’t you annoying them? The entire experience can be very demoralizing.

A story of Yu-kai Chou RECEIVING cold-emails

However, before you give up hope, I want to share a couple quick stories. In 2007, I went to an entrepreneurship event hosted at the UCLA Anderson School called StartupLA. I signed up for the spontaneous 1 minute pitch at the event. After the event, I was catching up with a lot of work so I only made sure I followed up with a handful of key people that I had to meet.

However, I got an email from a struggling entrepreneur that the judges didn’t really like during that time. He said it was great meeting me and wanted to catch food/coffee sometime together. Being in my stressful catchup mode, I felt warm about the email but ultimately ignored it (I didn’t want to appear like an asshole and reject such a polite and sincere offer).

A couple weeks later, I received another email from him, saying that he knows I am busy, but it would be great if we could catch coffee sometime. I actually did kinda mean to respond to that, but it sat in my inbox for almost a week, and it felt a bit awkward responding with “Sorry I didn’t get back to you earlier…” so I also kinda let it go…

LUCKILY, this guy had the persistence of the Uppercut (will talk about soon!) and emailed me again! By this time, there was no excuse for me and I was compelled to respond to him IMMEDIATELY. We then scheduled to get some dim sum together.

Continue reading One-Two Punch and the Uppercut: The Art of Cold-Emailing

Gamify Your Life – Up For the Challenge?

Lifestyle Gamification

(New to Gamification? Check out the Octalysis Framework that I am internationally known for.)

Gamify Your Life – Up For the Challenge?

The last year seems to have gone by pretty quickly. But now we have a fresh new start at a brand new year. Most people are inspired to set some type of New Year’s resolution. If you’ve been following our blog posts, you are probably quite familiar with the Core Drives of game players that make up the Octalysis framework.

These drives specify the chief sources of motivation that games should ideally cater to in order to be thoroughly immersive, fun and engaging. When used in a balanced fashion, these factors  motivate individuals to keeping playing and overcome setbacks.

Now, think about what it would be like to experience this type of momentum with your own personal development goals. Although most people have the best of intentions when setting their New Year’s resolution. However, it is a normal tendency for individuals to quit their New Year’s resolution within a few days, weeks or months.  But what if you not only  learn the lessons of what it takes to create truly fun experiences but also apply these principles to your very own life?  You might actually be one of the rare individuals persist with their resolutions to the end December, ready to successfully tackle an entirely new resolution for the next year! You will be the New Year’s resolution master!

My passion as a gamification consultant extends beyond best practices and principles in game design. Ultimately, I want to see this world become a more fun place. Imagine what it would be like to be so engaged with life, including work and school. We would get through the things we “have to do.” with less resistance and a greater sense of fulfillment and meaning. We would also be motivated to create new, exciting and beneficial solutions instead of just getting by through the “daily grind.”

Life is too short for most of our waking hours to be spent experiencing the feelings of drudgery and utter boredom.

I firmly believe that if we can empower ourselves to actually create more opportunities  for fun. And games can be one of our best teachers for doing this. Rather than depending heavily upon them as a source of enjoyment, we can choose to reframe our perspective and learn important lessons for creating our own sense of fun. Think of how powerful it would be to actually harness  your inner resources and transform life’s seemingly mundane situations into truly engaging quests and challenges? We wouldn’t have to feel so bogged down by feelings of resistance, frustration and aversion which sabotage our ability to truly enjoy our lives.

Imagine what it would be like to realize at the deepest level of our being that we are the heroes of our own stories, not someone else’s. And as we align ourselves with this perspective, we can better position ourselves to look deeper past the surface of our existence to see and create opportunities for living each and every moment to it’s fullest.

Beyond learning the Octalysis Framework

Up until now, you may have been eager to learn more about Octalysis and how it can be applied to design better games. But in light of this upcoming new year,  I want you to consider a new challenge of using this framework within the context of your own life. Whether you are interested in advancing your career, succeeding at your own business, becoming more fit, saving money, improving your personal relationships, learning developing greater confidence or cultivating a new hobby, all these endeavors will require consistent action and dedication. And if game principles can motivate effortless perseverance, why not apply these concepts to everyday situations where you can benefit from this mindset?

Most people consider their New Year’s resolution over and done with as soon as they make a mistake or miss one day of not doing what they are supposed to. But this is where I’d like you to redefine what it means to keep a resolution. If you falter with your consistency, just forgive yourself get back on track and don’t quit. The rewards in the end will be worth it.

Now keep in mind that the eight Core Drives of Octalysis specify human motives within a game context. And if you are to see your life as an adventurous game, it would be valuable to see how this framework can apply to personal progress and development. Therefore, Octalysis can be a helpful reference to re-imagine the achievement of your goals and keep you motivated as you would with your favorite game.

Core Drive 1: Epic Meaning and Calling

If you aim for nothing, you will hit it every time”- Zig Ziglar

Think of your life as being your playing field. Without an ultimate inspiring vision for your grand purpose or smaller goals, it can seem like you are just going through the motions of what you are supposed to be doing. Your daily actions are just reduced to completing a bunch of tasks simply to get by and stay clear of problems.

Your Epic Meaning and Calling starts with a meaningful vision. As the hero of your life’s journey, you are strong enough, capable enough, smart enough and creative enough to rise above circumstances you are not happy with and create new ones. Sure there are challenges and obstacles. But you can use your inner resources to overcome them. Being rooted in a strong sense of purpose and meaning can help you see things in a whole new light and fuel the motivation that you need.

If you have not thought about defining your Epic Meaning and Calling, here are some questions to think about:

  1. What do you feel deep down is your life’s purpose?

  2. What principles do you stand by?

  3. What would you ideally like to do to make a positive impact in this world?

  4. What are you uniquely good at?

If you simply want to lose weight and become more fit or achieve a more simplistic goal for the last year, your Epic Meaning and Calling doesn’t have to be some deep profound answer. It can simply be a vision of how you would enjoy the experience of reaching your goal.

However you choose to define this Core Drive in your life, what’s important is that it truly evokes a lasting and genuine feeling of inspiration within you.

Core Drive 2: Development and Accomplishment

More often than not, it is the case that your grand vision will require that you achieve smaller steps, reach certain milestones and master a set of skills along the way. And of course, this will require consistency and discipline which may seem difficult, challenging or daunting. But if games can bring out these qualities in people, why not use gamification concepts to cultivate the momentum you need.

Create a written plan that specifies what actions you need to take. Go a step forward and break down these steps into clear tasks and actions that you will need to accomplish on a day to day basis. These can even include learning goals and questions that you need to find the answers to.

Choose to see your achievement strategy as fun. And remember that every task that you complete is like a stepping stone or a jigsaw puzzle piece that contributes to your overarching vision. Therefore make it a point to celebrate your small accomplishments as you achieve the items on your lists. And even if you happen to miss days or certain objectives, simply learn from these incidents, resolve to do better and keep working on your objectives.

Core Drive 3: Empowerment of Creativity and Feedback

No matter what you’ve set out to accomplish, you will undoubtedly need to solve problems and come up with new and novel solutions. Using your creativity to actually create new possibilities for your own life can be exhilarating if you choose this to be the case.

Even the process of reframing old, seemingly boring or even adverse situations into new opportunities for growth will require creativity and outside the box thinking.

As you exercise your creativity to reach milestones, you may not only feel internally rewarded, but also you might garner positive feedback and recognition from others and have new doors open for you along the way.

Core Drive 4: Ownership and Possession

Naturally, you expect to earn tangible results from your endeavors  that you can actually possess or accumulate. In real life, this commonly takes the form of financial rewards which often translates to material acquisitions like:

  • a new car

  • a dream home

  • nice clothes

  • bigger savings

  • an overall higher standard of living

The drive towards Ownership and Possession may also involve pursuing credentials such as a degree, diploma or certification.

Also, think about how well known entertainment professionals will vie for an Oscar or a Grammy. Athletes will compete for medals at the Olympics and so forth. I’m sure you get the picture.

Whatever you choose for your New Year’s resolution and self development, personal and professional goals, determine what tangible rewards you would like to own or possess. And think of this and other rewards to motivate you along the way to your ultimate vision.

Core Drive 5: Social Influence and Relatedness

Rather than achieving successes and wins in a silo, most people find it more gratifying to have their efforts recognized by others.

There are a number of different ways this can be realized. A person could decide to enter a contest or competition. If they are primarily motivated by altruistic objectives, they may choose to become very active in a charity and impact as many lives as they can. This would naturally generate a considerable amount of positive attention, not to mention appreciation from other people. Joining a Meet Up or other type of support group would be another way to connect to others while striving towards a personally cherished vision.

Also with today’s social media tools like Facebook, You Tube and Twitter, attaining Influence and strengthening one’s relationship to others is within everyone’s reach if they are dedicated to creating new content and sharing on a regular basis.

Core Drive 6: Scarcity and Impatience

The Core Drive of Scarcity and Impatience is about the motivation to pursue what you can’t immediately have. For example, you may want to live an affluent, stylish lifestyle. Or you may want to own a item made by a luxury brand that is known for catering to the rich and famous.

Even if you are not the type of person who is particularly motivated by materialistic pursuits, think of what you might ideally want, but is not within easy grasp at the moment. Challenge yourself to aspire towards what seems to be an unattainable dream. The experience of actually reaching what seemed to be nearly impossible will be a victory that is all the more gratifying.

Core Drive 7: Unpredictability and Curiosity

Achieving anything worthwhile requires that you move out of your comfort zone.  For some people, this can feel scary. But this is a matter of perception and a matter of choice. Each person can choose to look upon their new journey with a sense of adventure. It’s all a matter of attitude and perception. The unpredictability of it all can be viewed through an open minded attitude of curiosity and a willingness to explore rather than through the lens of fear or aversion.

And with this perspective taking unchartered steps in new directions doesn’t have to feel risky, frightening. Nor does it have to feel like you are adding more tasks & obligations to your busy life.  Rather, moving beyond your comfort zone can feel like an experiment or an opportunity to expand your horizons and venture beyond familiar boundaries.

Core Drive 8: Loss and Avoidance

When creating change in your life, it is usually best to start off with a reasonable degree of moderation. For obvious reasons, you probably would not want to spend excessive amounts of time and financial resources in trying to leap into the life and career of your dreams.

As an example, if you are considering the idea of one day leaving your day job to become a successful entrepreneur, it is recommended that you have at least up to about two or three years worth of savings to support your basic living expenses. It will take some time to establish the right foundations for your business before you can reap the benefits of a desired stream of revenue. Therefore, it is best to probably stay at your job until you’ve made enough to support yourself during the very initial stages of your business.

Perhaps you don’t want to start your own company. But in the last year, you may decide to implement Core Drive 8 into your life to avoid loss by simply saving more and spending less. Therefore your personal challenge might involve finding new strategies for enjoying your life or getting the important things done while reducing spending.

Although I’ve developed my career as a gamification professional, some people might find it surprising that I don’t promote the gaming culture.

Yes, I support excellence in game design. But I regard this as secondary to what I consider my  my Epic Meaning and Calling, if you will.  My fondest desire is to contribute to a world that  helps people  become so engaged with their real lives that they don’t have time to immerse  themselves games. What a wonderful place this would be for everyone when we are finally able to appreciate our lives to the fullest extent and all the opportunities we have for creating new experiences of  enjoyment and adventure with what is already in front of us and around us!

I hope all of you take these considerations to heart and have a most  fun filled and fabulous new year!

Yu-kai Chou’s Audio Interview on Doubt the Doubts

Lifestyle Gamification Talk

Hey guys, I recently did a talk with the podcast show Doubt The Doubts, explaining how to use a game-based philosophy to eliminate doubts that prevent you from pursuing your dreams and what you are passionate about. I also talk a lot about how I started my career, which I describe in another post.

If you have not gone tired of my voice based on all the Beginner’s Guide to Gamification Videos, Enjoy!

How Yu-kai Chou started in Gamification in 2003 and became a Pioneer in the Industry

Gamification Expert

New to Gamification? Check out my post What is Gamification & my Gamification Framework: Octalysis

From Gaming to Gamification

Recently, I have been getting more and more people asking me about my experiences as a pioneer in the Gamification Industry.

Gamification (or the widespread adoption of it) seems so new that it feels difficult to make the claim of starting in 2003, when catchphrases like “Cloud,” “Social Media,” or even “Web 2.0” weren’t even popular.

First, to clarify, I didn’t start “playing games” since 2003. I played games throughout my entire life, from my South Africa days to my Taiwan Days, all the way to my Kansas, California, and Vancouver days (yes, long stories…)

I was a hardcore gamer, and whatever I played, I needed to be the best at it. I was almost incapable of playing a game casually. It was either all or nothing. When I play games, I would whip out spreadsheets to figure out the exact combos that would make me win, read about strategy guides while in the restroom, and become a known thought leader in the forums of various games. There was even once when I broke into my college friend Jun Loayza‘s apartment through the window (he was in class) so I could practice on the game that he owned.

Interestingly, my transition to a Gamification Entrepreneur and Designer came from an epiphany I had when I was in school. Back then I played the Blizzard Game Diablo II very heavily, and had more than 5 characters above Level 90 and a couple above level 96. I was pretty hardcore at it. But at one point, my friends started to quit the game and move onto new games. Eventually I quit too and was in this transition period between games.

And then I suddenly felt extremely empty.

Continue reading How Yu-kai Chou started in Gamification in 2003 and became a Pioneer in the Industry