Yu-kai Chou · Creator of the Octalysis Framework
Yu-kai Chou pioneered the study of gamification in 2003 and created the Octalysis Framework. His behavioral-design work has impacted 1.5B+ users through LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, and is cited in 3,700+ academic papers — including Harvard, MIT, NIST, NSF, the European Commission, and five NIH studies.
Verified claims & methodology
Academic & government citations
Work with Yu-kai