Learn from an Octalysis Prime Member who made $33M
Ramping up Partnerships for Joint Success on our Earth Server
⚡ Speed Run Notes
- A single case study of someone applying the framework to make $33M is worth more than 10 abstract explanations. Stories stick; abstractions fade. This is why great teachers lead with cases. Readers extract the framework through the story, not the other way around.
- The most valuable part of a success story is the specific mistakes they avoided, not the specific wins. Wins are often unreproducible — luck and timing matter. Avoided mistakes are transferable. The reader can replicate the avoidance even if they can't replicate the lucky break.
- Core Drive 4 (CD4) Ownership is the drive that converts a framework from theory into practice. People who feel the framework is “theirs” apply it aggressively. People who feel they're borrowing it apply it timidly. The OP member's $33M implies they took ownership of the lens — which is the turning point of every real application.
- The lesson other practitioners under-weight: the framework is a tool for diagnosis, not a guarantee of outcome. Even a perfect diagnosis doesn't cure the patient — the treatment does. The same is true for Octalysis. The diagnosis is only as good as the execution that follows. The $33M member executed.
- The deepest insight: the framework rewards people who use it on real businesses, not practice cases. Practice produces understanding. Real stakes produce mastery. The jump from understanding to mastery only happens when there's something to lose, which is why case studies like this one matter disproportionately.
In my second book, 10,000 Hours of Play (10K HP), I divide life’s journey into 6 Actionable Steps to level up and live a fulfilling life.
(My first book Actionable Gamification sold over 100K copies)
Within 10K HP, Step 5 is to Build Your Alliance, which is to establish allies and partnerships that further your journey towards the Game of Life.
That’s what I’m working on these days.
For my education platform Octalysis Prime and my Web3 project Metablox, I’m looking to establish and scale up new partnerships.
Table of Contents
- About Yu-kai Chou
- Joint Utility, Access, and Promotions
- An Octalysis Prime Member/Partner Who Made $33M
- Related Reading
Author Credibility: Yu-kai Chou
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003 — years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and Google Scholar — with 3,700+ more academic publications. Explore his books here.
Joint Utility, Access, and Promotions
For instance, I’m starting a monthly Yu-kai Chou Web3nar where I talk about the latest trends in Web3, Tokenomics, Metaverse, Gamification, and more.
The next Yu-kai Chou Web3nar will be on the Starbucks Web3 Loyalty Program (Odyssey) – evaluation of their experience and flaws in their designs.
It will cost $500 to attend.
However, if you are an OP Member ($50/mo), or own one of our Metablox NFTs ($100-$750), you can attend the Yu-kai Chou Web3nar every month without paying.
If you own a project (Web3 or not) and would like to partner up with my endeavors, whether it’s giving your members access to my monthly Web3nar, discounts on OP or Metablox, or joint promotional opportunities, feel free to reach out to me (reply to this email).
I’m also happy to explore being on your Podcast, Twitter Spaces, or doing a speech/workshop for your group if you are interested.
Of course, I won’t be able to partner with everyone who reaches out for obvious reasons, but in life there’s no harm to try (and try again).
An Octalysis Prime Member/Partner Who Made $33M
Speaking of Partnerships, one knowledge/promotional Partnership I am proud to share about is with Xperiencify.
The Xperiencify Founders have been members in the Octalysis Prime Community for a long time, and due to their success, I interviewed them as part of our OP curriculum. I also became an Advisor for them.
What’s mind-blowing is that they were able to apply the Octalysis Framework into creating online courses (among other skills), and amazingly sold over $33 Million in revenue for 11,529 students and counting!
Since I admire their skills and am happy to see Octalysis being applied to their success, I wanted to share their secrets on creating wildly profitable online courses to you.
The first is a free PDF guide called The Dopamine Button. [Note: this campaign has ended]
As you know from my work, Dopamine is the brain chemical that drives a majority of our actions (anticipation, rewards, drive, which corresponds to a variety of the 8 Core Drives in the Octalysis Framework).
Marisa from Xperiencify has figured out how to apply these principles to become a wildly successful internet entrepreneur ($33 Million in online sales is respectable for anyone), and is here to share some of her secrets through her guide and…
Urgent: Dopamine Button Live Workshop Oct 5 (free)
The time sensitive thing I wanted to share urgently is that she is also hosting a live webinar on the Dopamine Button and secrets to her success on Oct 5, 1pm PT / 4pm ET (that’s less than two days away!!)
I highly recommend you sign up and see what techniques successful entrepreneurs have figured out that you aren’t aware of yet — even if you don’t plan to launch online courses.
These techniques can become applicable into any industry (especially merged with your understanding of The Octalysis Framework), whether you want to get the attention of your boss, your customers, or even your children.
The webinar link was here [Note: this event has passed]. Don’t procrastinate and miss an opportunity for your life to level up!
That’s all for now! I look forward to seeing you Upgrade Yourself and Make Next-Level Stuff.
Maybe even become allies with you one day!
Good Luck and God Bless!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- Actionable Gamification: Beyond Points, Badges & Leaderboards
- What is Gamification? Definition, Examples & Framework
- The $1.06 Billion Octalysis Gamification Case Study
- Top 10 Enterprise Gamification Examples
- 90+ Gamification Examples & Cases with ROI Stats