Marco Segatto Analyzes Fitbit, Nike+, and Zombies, Run! using the Octalysis Tool
The Octalysis Tool is a fantastic way to practice using Octalysis and putting your design mind to the test with gamification examples found in the wild!
Thank you to Marco Segatto for applying his gamification knowledge to Fitbit, Nike+, and Zombies Run! as part of his larger research.
Try using the tool yourself here!
Table of Contents
About the Creator of the Octalysis Framework
Yu-kai Chou created the Octalysis Framework after studying gamification since 2003, years before the term entered mainstream vocabulary. As a Human-Systems Architect & Behavioral Designer, his framework has been applied by LEGO, Microsoft, Porsche, Coca-Cola, Salesforce, and MrBeast, impacting over 1.5 Billion Users.
Chou has taught the Octalysis methodology at Harvard, Stanford, Yale, Tesla, Google, BCG, and IDEO.
His work has been cited by Harvard, Stanford, MIT, Forbes, Wall Street Journal, Wired, US Department of Energy, NIST, NSF, NCBI, US Department of Education, ClinicalTrials.gov, and 3,700+ more academic publications. Explore his books here.
Fitbit
Nike+
Zombies, Run!
Related Reading
- The Octalysis Framework for Gamification & Behavioral Design
- The Octalysis Tool
- Top 10 Fitness Gamification Examples to Get Fit in 2026
- Top 10 Gamified Healthcare Games that will extend your Life
- What is Gamification?
- Books by Yu-kai Chou