Gamification Expert &

Behavioral Designer

The Beginner’s Guide to Gamification (14 of 90): Social Influence & Relatedness

Core Drive #5: Social Influence & Relatedness (or Social Pressure & Envy)

This is the 14th episode of the Beginner’s Guide to Gamification.

In this episode, we’ll cover:

  1. Brief explanation of Social Influence & Relatedness (Social Pressure & Envy within the Video)
  2. Mentorship with an example from the game Parralel Kindom
  3. Group Questing
  4. Social Treasure
  5. Social Proding
  6. Leaderboard
  7. Correction from Social Pressure & Envy to Social Influence & Relatedness
  8. Brief explanation of Relatedness as well as nostalgia

Enjoy, and feedback welcomed!

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22 responses to “The Beginner’s Guide to Gamification (14 of 90): Social Influence & Relatedness”

  1. I’m here to say “Social pressure… I mean Social Influence”… Yes, I think that sounds/feels better. Good adjustment.

  2. This has so much potential in my project – for the Discovery phase. We need to motivate alumni of a learning programme to work to recruit new participants and we need potential participants to feel motivated to sign up. I’m almost spoilt for choice in the techniques listed here.

  3. That is so cool to get this new knowledge! Social influence & relatedness…
    Again in thoughts about real business implementation – in some sense an example of SalesForce is good here – give 1% of time, money to others. Well, ok, they are big, but for small business how may you Gamify to increase level of this Core Drive Presence?

    • You can implement themes of Mentorship or encourage an environment of social appreciation in your environment 🙂

  4. Such a great turnaround! I may say only gamer minds are capable of change conpletely something during a process. Gameless people can easily fall in love with their first thougth, just because it came out of their mouth. While playful minds cannot stop creating, for fun.
    I am so glad that we do not need to consider envy as a value, or a driving force to be used!

  5. Some game have an account in Facebook/Twitter where you can like. tweet, find fireinds, etc. Can we account this as a used ‘Social influence …’ drive for this game, even if this is not ‘inside’ game?

  6. Social pressure is something I never really enjoyed in a game, even if i do see the potential.
    I never liked being poked to join a game because people get addicted to it and needs their social treasure to go on, not either i liked not being able to go on with the game just because i need to have 50 more friends playing it and sending me a social treasure or get stuck with it.
    Eventually becomes one of those aspect you force on your players to get better results for your product and people notice it sooner or later, or at least i do.

  7. Love the fact that you keep evolving octalysis, as you mentioned in your video. This confirms me diving further into it, knowing it will always reflect latest developments and findings. Keep on your great work Yu-kai!

  8. Social Influence and Relatedness plus Meaning are a big two driving my life. However, I thrive on measurable Accomplishment as well. I wish I could make more things measurable. 🙂

  9. JoseManuelRodriguez Haha, if there’s good conferences in our area, do make a referral to me 😉 Also, feel free to translate anything I write to Spanish. Maybe you can even write the Spanish version of my book. Hope all is well with you!

  10. Can’t wait for the next episode. I would love to bring this to the Spanish community. I’ve seen you come often to Spain (or at least EU). How can I help to bring this to the “next leveeeellllll”?

  11. AlfredoPrietoMa Thanks. Yes, Social Influence and Relatedness, along with Ownership & Possession, are in the middle so they could go either black hat or white hat depending on if you are in control or if it is controlling you.

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